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Computer and Network Technology  BSc (Hons)


Module IS0619 - Graduate Enterprise for CEIS

(20.00 Credits)

SYNOPSIS The module encourages the understanding and application of business and management competences as applied to small business. The module provides conditions whereby participants can test out business ideas and develop their skills and abilities by running a live business. Lectures, seminars, directed and independent learning will be involved in the delivery of the module. Students will maintain a portfolio that demonstrates studies and thinking relating to aspects of core syllabus subjects. This will include their own personal report, critically reflecting on the success of the business, how they utilised external business mentors, and in particular evaluating the contributions they made within the whole business experience. The portfolio will include a detailed group business plan – where the particular focus is on achieving a sustainable and viable new business venture, which has been presented in a seminar session.


INDICATIVE READING LIST OR OTHER LEARNING RESOURCES Recommended reading Barrow, C. et al (2005) Enterprise Development: The challenges of starting, growing and selling businesses. Thomson Publishing. Enterprise Support Pack Further reading Barringer, B., Ireland, R. (2006) Entrepreneurship: Successfully Launching New Ventures. Prentice Hall. Barrow, C. (2002) Setting Up and Managing Your Own Business, Kensington West Productions Ltd Bragg, A., & Bragg M. (2005) Developing New Business Ideas, Pearson Education Ltd. Deakin, D & Free, M. (2003) Entrepreneurship and small firms, McGraw Hill Druker, P.F. (2001) Innovation and Entrepreneurship, Butterworth-Heinemann Hall, D. (2000) In The Company of Heroes: An Insider’s Guide To Entrepreneurs At Work, Rogan Page, London Kirby, D A. (2005) Entrepreneurship, McGraw Hill Wickham, P. (2006) Strategic Entrepreneurship, 4th Edition, Pearson Education Ltd. Web resources www.startups.co.uk Online resource for starting a business www.businesslink.org Government-run website containing information & resources for small, growing businesses http://www.dti.gov.uk/ Department of Trade & Industry (DTI) E-journals Journal of small business and enterprise development International small business journal


OUTLINE SYLLABUS 1. Small Business in the economy (5%). 2. Business idea generation (5%). 3. Entrepreneurship and the entrepreneurial team (10%). 4. Business planning and finance and use of advisors (10%). 5. Marketing and market research (10%). 6. Sales for SMEs (5%). 7. Effective presentation (10%). 8. Networking (5%). 9. Public relations (5%). 10. Information and control of enterprise (10%). 11. Business growth (5%). 12. Financial outcomes and reporting (10%). 13. Legal issues (10%).


AIMS OF MODULE The module aims: 1. To provide the students with an understanding and application of competencies required to create and operate a small enterprise. 2. To provide the students a practical (learning by doing) insight into the setting up and operation of a small business, and will raise awareness of the self-employment opportunities that graduates can exploit. 3. To develop a critical awareness of small business creation and operation and of the enterprise economy.


LEARNING OUTCOMES Upon completion of this module, the student will be able to: 1. Identify and apply the functional competencies, specialist and management skills required by the entrepreneur; and 2. Critically evaluate the position of small businesses within the economy, act upon strategies to address problems, and exploit opportunities relevant to new small business ventures.


LEARNING TEACHING AND ASSESSMENT STRATEGY The module will be delivered through lectures by academic staff and external business experts to cover the core material supported by seminars in which the business plan and its implementation will be developed. The module will involve both directed and independent learning. Directed learning may include a range of activities including pre-reading, team meetings to prepare for the launch of the company, preparing for presentations etc. Guidance will be given on the nature of work to be undertaken either through the Teaching and Learning plan or through specific instruction related to a particular task. Independent learning is learning which the student identifies by pursuing areas of interest or by providing deeper or broader knowledge of the subject, through a range of learning activities that might include reading, reflection, research etc. Formative assessment will take place through group work, assignment discussion and theory/practice related discussions in the context of a teaching and learning plan. For summative assessment, students will maintain a portfolio that demonstrates studies and thinking relating to aspects of core syllabus subjects. This will include their own personal report, critically reflecting on the success of the business, how they utilised external business mentors, and in particular evaluating the contributions they made within the whole business experience. The portfolio will include a detailed group business plan – where the particular focus is on achieving a sustainable and viable new business venture, which has been presented in a seminar session. An initial briefing will be provided on the process of effective portfolio design and construction to demonstrate required learning outcomes and module subject coverage.


CO-REQUISITE(S) None


IMPLICATIONS FOR CHOICE None


DISTANCE LEARNING DELIVERY None


PREREQUISITES None



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