Business with Marketing Management MSc
COURSE INFORMATION (2013 ENTRY)
1 year full-time (September or January start)Business and Law
Law and NBS Building, City Campus East
Working in a large, modern, international organisation, a medium sized company or even a small start-up firm requires a range of business capabilities. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business but those who are quick learners and team players with leadership potential. The MSc Business with Management programme will give students both the general business knowledge and understanding as well as the personal skills needed for a wide variety of roles.
The programme has been developed for recent graduates in non business disciplines who wanted to add a business dimension to their undergraduate specialism. This programme has been very popular and has recently been extended by the addition of several pathways. Students can now choose between a general pathway with a wide variety of optional modules and a specialist pathway in which around half of the programme is concentrated on one functional area. This is very attractive to students who are interested in a particular area of business (e.g. marketing) but still want a more general introduction to business than is available in a specialist Masters programme. Students choosing one of the pathways have the opportunity to carry out independent research in their preferred specialist area. To be successful on this programme, you will need enthusiasm, commitment and a willingness to not only work hard but learn new ways of thinking. We also expect you to show initiative and be able to work independently.
The programme is designed around a set of modules that are common to all pathways. These modules cover general business functions, strategic management and organisational analysis. These modules also guide you towards the achievement of the generic postgraduate goals of strategic awareness, developing leadership potential and understanding the theory and practice of international business. In the second semester you will be given the opportunity to specialise in specific areas of business by choosing one of the pathways.
If you prefer to maintain as wide a choice of subject areas as possible, you can choose the Business with Management pathway. In the remainder of the programme you will complete your research and writing up of your dissertation. Every student has a personal research supervisor and will be required to submit an assessed research proposal prior to embarking on the dissertation itself.
Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.
The most distinctive characteristics of the programme are the wide range of backgrounds that we can accept and the great flexibility of choice offered to students on the programme to suit individual preference. This degree can be the first step on the path towards an MBA. Once you have achieved at least 3 years full-time work/ management experience you can join the MBA conversion programme.
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Northumbria University has taken reasonable care to ensure that the information published is accurate at the time of publication. However, the University gives no warranty or representation as to the quality, accuracy or completeness of the information.