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Cultural Management MA


Image: Cultural Management COURSE INFORMATION (2010 ENTRY)

1 year full-time (campus or online delivery)

School of Arts and Social Science
Lipman Building, Newcastle City Campus

This programme explores the impact of digital technologies on management styles and structures within the creative and cultural industries and the opportunities presented that enable individual creative practitioners to ‘be an artist’ and/or to set up a cultural enterprise. The impact of such technology on the management of cultural businesses, the perceived barriers and the ways in which new media can be used as a positive factor are examined using case studies.

The four programmes, Cultural Management, Event and Conference Management, Museum and Heritage Management and Music Management and Promotion all share three core modules which equip students with an understanding of the necessary cultural business knowledge and business development skills and encourage students to consider entrepreneurialism in this context.

The module Organisational Management sets out the theories and practices of management as they apply at the organisational level. From the starting point of students’ own observations this module takes management theory and tests it against real world examples from cultural organisations around the world.

Strategic Management and Enterprise allows students to function as effective managers within the cultural sector. Students consider self-awareness in a management context and acquire an awareness of management theory and what is involved in managing and leading others. The module provides students with an understanding of the breadth and complexity of the cultural sector together with an active engagement with current issues around creativity, innovation, risk-taking, internationalism and diversity in the cultural sector.

The final shared module is the Research Project which explores the relationship of research design to methods and methodology and prepares students to collect, interpret and disseminate research data; to understand ethical issues in research; to develop interpersonal skills for research relationships; and to improve presentation skills both written and oral.

N.B. This information applies to 2010 entry - if you are interested in 2011 entry, please contact us

COURSEWORK AND ASSESSMENT

The teaching and learning materials on campus are provided through lectures and seminars as well as via the eLearning Portal. Campus-based students are provided with an induction to the campus, the University Library, student services and IT support. Distance teaching and learning is conducted through the eLearning Portal via the internet. Students are provided with an induction to the programme structure and content as well as student support services, IT support, discussion boards and chat rooms. In most cases reading lists are drawn from electronic websites offering materials in PDF format or the opportunity to purchase online.

A range of assessment methods is used to support, inform and motivate students’ practical and intellectual development. Examples of assessment methods include assignments, portfolios, group tasks, the analysis and evaluation of case studies, examination and presentations.

CAREERS

Graduates of these programmes have gone on to work across the cultural and creative industries in positions within the visual and performing arts, architecture, museums and galleries, music, broadcast, cultural industries, historic environment, cultural events, sport, education and social policy. The management emphasis of these programmes puts graduates ahead of the field with respect to other graduates who must learn their management skills once they are employed

FUNDING

Students may be self-financing or funding may be available from a variety of sources.

OTHER INFO

When applying for this course, please indicate in the Personal Statement section of the application form whether you wish to enrol on the campus based programme or whether you would prefer to study on a distance learning (non-attendance) basis.

COURSE MODULES


Year 1


 

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Northumbria University has taken reasonable care to ensure that the information published is accurate at the time of publication. However, the University gives no warranty or representation as to the quality, accuracy or completeness of the information.



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