Advertising and Media BA (Hons)
COURSE INFORMATION (2013 ENTRY)
3 years full-timeArts, Design and Social Sciences
Lipman Building, Newcastle City Campus
The Advertising and Media programme covers the central principles of advertising and enables students to gain a wide range of knowledge, practical abilities and creative skills that cuts across a wide range of advertising practices and media forms.
LEARNING AND TEACHING METHODS
The programme is delivered through a range of lectures, seminars and practical workshops as well as guided independent study. Students are encouraged to plan, manage and review their own learning. In addition to weekly lectures, seminars and workshops, you are expected to carry out independent learning (including work on journalism and film productions) in each semester.
Throughout the programme students will be taught by research-active staff with high-quality publications in the field. Many of Northumbria’s academic staff have worked in the media and advertising professions and the programme includes numerous visiting lecturers from the advertising industry who share their practice and experience with students throughout their study.
Assessments are carefully designed to ensure all students have gained a thorough understanding of their areas of study and will graduate with the core skills and knowledge needed to be competitive players in the contemporary advertising and media landscape. We focus on the key ways of analysing advertising, as well as practical elements of the advertising industry, and you’ll be assessed through essays, examinations, logbooks, pitch presentations, filmed advertisements and advertising campaigns as well as a dissertation or major practice-based project.
Graduates are well-equipped to work in a wide range of media professions including advertising, public relations, film production, distribution and exhibition, television production, arts administration and management, teaching, lecturing, events management, media administration, media research, publicity and promotion. Recent graduates have gained employment at Drummond Advertising, Ross Dawson Media, Different Ltd, Gratter Palm, Media Circus, Robert Walters Recruitment, HM Revenue and Customs, British Telecom and Saiko Productions.
A recent graduate produced a branding project for the British Tea Company which resulted in her work being promoted on the London Underground, showing how students on the Advertising and Media programme can put their knowledge and skills into practice very rapidly and make their mark within the advertising world.
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Northumbria University has taken reasonable care to ensure that the information published is accurate at the time of publication. However, the University gives no warranty or representation as to the quality, accuracy or completeness of the information.