Advertising and Media BA (Hons)

COURSE INFORMATION (2013 ENTRY)

3 years full-time

Arts, Design and Social Sciences
Lipman Building, Newcastle City Campus

The Advertising and Media programme covers the central principles of advertising and enables students to gain a wide range of knowledge, practical abilities and creative skills that cuts across a wide range of advertising practices and media forms.

Students will undertake modules that teach them the fundamentals of creative advertising, from designing, constructing and filming advertisements to understanding core principles of the nature of branding and brand management, advertising ethics and regulation, theories and design, consumer psychology, advertising law and copy writing. Students also learn about wider issues in media and technology that impinge on the national and international advertising industry, and undertake an advertising placement that animates their class-based learning and gives them invaluable industry experience and contacts.

At the completion of their studies, students possess an impressive set of skills and a portfolio that makes them attractive to the advertising industry. Students can also take various options to enhance their understanding of advertising and media in areas such as techniques of public relations writing, music writing, and the ways in which celebrity is an increasingly visible force within the world of advertising and brands.

LEARNING AND TEACHING METHODS

The programme is delivered through a range of lectures, seminars and practical workshops as well as guided independent study. Students are encouraged to plan, manage and review their own learning. In addition to weekly lectures, seminars and workshops, you are expected to carry out independent learning (including work on journalism and film productions) in each semester.

Throughout the programme students will be taught by research-active staff with high-quality publications in the field. Many of Northumbria’s academic staff have worked in the media and advertising professions and the programme includes numerous visiting lecturers from the advertising industry who share their practice and experience with students throughout their study.

ASSESSMENT METHODS

Assessments are carefully designed to ensure all students have gained a thorough understanding of their areas of study and will graduate with the core skills and knowledge needed to be competitive players in the contemporary advertising and media landscape. We focus on the key ways of analysing advertising, as well as practical elements of the advertising industry, and you’ll be assessed through essays, examinations, logbooks, pitch presentations, filmed advertisements and advertising campaigns as well as a dissertation or major practice-based project.

CAREERS

Graduates are well-equipped to work in a wide range of media professions including advertising, public relations, film production, distribution and exhibition, television production, arts administration and management, teaching, lecturing, events management, media administration, media research, publicity and promotion. Recent graduates have gained employment at Drummond Advertising, Ross Dawson Media, Different Ltd, Gratter Palm, Media Circus, Robert Walters Recruitment, HM Revenue and Customs, British Telecom and Saiko Productions.

A recent graduate produced a branding project for the British Tea Company which resulted in her work being promoted on the London Underground, showing how students on the Advertising and Media programme can put their knowledge and skills into practice very rapidly and make their mark within the advertising world.

People who looked at this course also looked at:

Back to Previous Page | Advanced Course Search | Browse All Courses

Was this page useful to you?

Northumbria University has taken reasonable care to ensure that the information published is accurate at the time of publication. However, the University gives no warranty or representation as to the quality, accuracy or completeness of the information.

Share this page |