Gavin Proctor
Director: Innovation Design, Philips Consumer Lifestyle, Royal Philips Electronics
Visiting Professor: Design
Biography
I have been working for over 27 years as a professional designer with Philips. My career has taken me from locations in the Netherlands, Taiwan and Singapore where I have filled numerous roles in design management, operational management, creative direction and marketing and sales. My focus throughout has been on placing the consumer at the centre of the design innovation process; employing qualitative research techniques in order to deeply understand, exploring opportunities through the application of design skills whilst maintaining a creative dialogue with lead users.
I am currently responsible as Design Officer for running the Philips Consumer Lifestyle front end innovation program in addition to my task as location manager of Philips Design studio in Eindhoven, the Netherlands.





