Paul Rodgers Launches New Book, ‘Product Design’
Considering Design, Studying Design, or Practicing Design?... Buy this book!
Written by Paul Rodgers, our Professor in Design Thinking and Alex Milton from Heriot-Watt University, ‘Product Design’ offers a broad and comprehensive introduction to the field of product design and the key role of product designers. It follows through all the stages and activities involved in the creation of a new product and encourage the reader to challenge conventions and to think about the subject in new and exciting ways.
Tim Brown, CEO of IDEO wished his... "education as a designer had been informed by such a comprehensive, informative and well illustrated volume as Product Design. Paul Rogers and Alex Milton introduce a complex topic by explaining what designers do, how they do it and what they should be thinking about. Whether you are considering design as a career, studying design, or already practising it you should buy and study this book."
Product Design is available in paperback through Laurence King Publishing . Rrp: £22.50.
Date posted: August 10, 2011
