Running man moves from New York to Israel

Last year Freddie Yauner's 'Signs of Life' research was made a permanent collection at the Museum of Modern Art in new York.

Signs of Life is a motion sensitive interactive sign which gives us a look into the lives of overworked fire exit pictograms. When people are present, the sign functions, but when the space appears to be empty the pictogram takes a well earned break - that is until he was needed back at work.

As a result of this work, Freddie has now been asked to contribute his Signs of Life and Running Man installations, along with other pieces, to Curious Minds: New Approaches in Design, an international exhibition in Israel. The exhibition runs until the 30th April this year at the Nathan Cummings Building for Modern and Contemporary Art.

Freddie has continued to explore the idea that modern pictograms are so familiar they go unnoticed. The advertising industry is constantly developing new interactive techniques to capture our attention for commercial gain, yet our most ‘necessary’ signs are quite deliberately standardised. With Please do not run Yauner questions whether the static sign has had its day, and presents a new interactive approach to common signage.

Freddie Yauner’s interactive signs use the analogue technology of lenticular lenses to present both realistic and fantastical opportunities to raise the profile of the pictogram. Ranging from signs that show the secret adventures of the ‘fire exit man’ through to concepts that Yauner believes could realistically improve safety in public buildings.

Freddie’s presented 8 pieces in total alongside 30 international designers from Europe, Asia and the US whose works map out new territories and encourage a new discourse about the role of design in shaping the world of tomorrow.

Freddie's 8 installations are as follows:

Eye adventure: Where does the ‘fire exit man’ go when he runs through the door? 

Taking in the view: Perhaps the ‘fire exit man’ runs straight through the walls of the building to enjoy the view of the city?

Advertise here: Anticipating the inevitable - how long until we compromise our safety by selling signage space to advertisers?

Translation: Could interactive signage allow for multi-lingual signage?

Inclusive exit: Why do we only represent able-bodied pictograms?

Hiding: Sometimes pictograms don’t want to be seen.

Kiss: A welcome visit - but if she is here, who is telling people where the ladies toilet is?

Relax: Standing on one leg all day is hard work.