Peter Cooke

Peter Cooke graduated from Central St Martins School of Design in 1993, after winning the Royal Society of Arts bu rsary award for his work with Phillips Electronics in 1993 and Young Designer award in 1994.

After graduating, Peter joined Cambridge Product Design where he worked in the high-end audio sector for clients such as Canon, KEF electronics and Meridian Audio.

In 1995 Peter joined leading design agency Grey Matter as a concept designer before joining the British Airways Design Management team in 1997, becoming Head of Design in 2009.

During his tenure at British Airways, Peter has managed numerous high profile cabin interior and service innovation projects, such as the airlines revolutionary Club World business class and new First cabins. He is now responsible for developing British Airways future innovation pipeline, focusing on how the company can use design to enhance the total journey experience for customers.

Peter believes strongly that design is about getting things right for customers. That it’s about understanding their needs and acting on them. Delivering good design gives customers a sense that we care about them. It’s not about decoration or styling, instead design is about solving a problem or answering a customer need. So whether that’s for the business or for the customer or whether that’s for both, if we use design effectively to solve complex commercial problems British Airways will be a truly successful airline going forward.

www.britishairways.com