Founder and Creative Director of forpeople Design Agency
forpeople is a company born out of ingeni, Ford Motor Company’s Global concept design centre, in London. Richard was chief designer at ingeni and led advanced automotive design programs for Ford's premier brands including Aston Martin, Jaguar, Land Rover and Volvo.
Richard left ingeni in 2004 to create forpeople, following a brief stint as Design Director at global branding agency Fitch.
forpeople have an impressive legacy in the luxury sector but they are not gurus, theorists or design superstars, simply a group of people who share open minds, commercial understanding and an absolute commitment to craftsmanship.
The new British Airways First experience is a perfect example of forpeople’s unique design philosophy – an approach which also produces exemplary design experiences for clients such as Alfred Dunhill, The Boeing Company, Coca-Cola, Dell, Ford Motor Company, Herman Miller, Intercontinental Hotel Group, LG Electronics, Mars, Nokia, Panasonic and Tata.
British Airways First defines a new level of style, service and comfort for the World’s travelling elite. forpeople have worked together with British Airway’s in-house design experts on every aspect of the new First experience. Since 2005, they have been responsible for the overall creative direction of First including all aspects of the brand, product and service elements. forpeople are now retained by the airline as Global lead design agency.
Clients work with forpeople because everything they do – design for products, services, experiences – starts with how people feel, think and do. And it ends with improving people’s lives. Because if design isn’t for people, what’s it for?
Date posted: May 18, 2012