Pro Vice-Chancellor (Research and Innovation)
Professor Peter Golding BSc MA AcSS FRSA

Peter Golding joined Northumbria University in August 2010. As Pro Vice-Chancellor, he provides strategic leadership for the University’s Research and Innovation, overseeing continuing development in both quality and quantity. Through its Corporate Strategy 2009-2014 Northumbria is seeking to double its capacity in research and innovation within five years, and to perform strongly in the next Research Excellence Framework (REF).
A Professor of Sociology, Peter Golding was Head of the Department of Social Sciences at Loughborough University from 1991 until 2006, and the institution’s Pro-Vice-Chancellor (Research) from 2006 until 2009. He was a member of the national Research Assessment Exercise panel for his field in 1996 and 2001, Chair of the Communications, Media and Cultural Studies sub-panel for 2008, and was appointed by the Higher Education Funding Council for England as a member of its Expert Advisory Group for the next REF.
Professor Golding has been a Visiting Professor at universities in Switzerland, New Zealand, Japan, Estonia, and Brazil and has lectured and taught in more than twenty countries. His research interests are in media sociology, journalism, media political economy, social inequality, international communications, new media, and media constructs of public and social policy. His books include The Mass Media; Making The News; Images of Welfare: Press and Public Attitudes to Poverty; Excluding the Poor; Communicating Politics: Mass Communications and the Political Process; The Politics of the Urban Crisis; Taxation and Representation: The Media, Political Communication and the Poll Tax; The Political Economy of the Mass Media; Cultural Studies in Question; Beyond Cultural Imperialism, Researching Communications: a practical guide to methods in media and cultural analysis; European Culture and the Media; Digital Dynamics.
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