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Digital Marketing, Social Media and Analytics

Emerging digital technologies including interactive marketing, analytics and the cloud are transforming the way in which marketing services are delivered and marketing function are performed globally.

Search engine optimisation, on-line brand communities, multi-channel distribution, digital CRM systems and electronic word of mouth are creating new opportunities and challenges while simultaneously making it easier for businesses to communicate with potential consumers, suppliers, and other stakeholders globally. 

Professor McLeay, Dr Raffaele Fillieri, Dr David Hart, Richard Gay, Dr Vignesh Yognathan and other Newcastle Business School colleagues are developing a growing reputation for their work in the digital marketing area.  Publications in leading Journals (ABS Ranked 4*) on electronic word of mouth, award winning student projects, the delivery of digital marketing training programs for organisations such as Sage and Greggs and Knowledge Transfer Partnerships with  a digital focus for Parker Hannifin and Reproflex 3 Graphics illustrate the skills and competencies that exist and continue to be developed.  

Get in touch

To find out more, get in touch with the lead for this research theme Professor Fraser Mcleay.

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