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James Arbuckle

Career Path: Retention Marketing Executive, Interflora
Location: Newark, UK

I graduated from Northumbria in 2018 with a great foundation of knowledge about business and in particular, marketing. After leaving Newcastle i joined the loyalty marketing team at Boots’ head office, working within the team that is responsible for the UK’s most loved loyalty program. After a year working for Boots I was offered an opportunity to step up to the next level, in a similar team within the marketing department at Interflora.

What are you doing now?

Currently I am working within the retention marketing team at Interflora. Our job is to re-engage our current customers to inspire them to order from us again. Flowers are something i never thought I'd be interested in, but the role is challenged and rewarding in equal measure.

What was it about Northumbria that made you decide to study here?

It was a tough choice between Northumbria and Leeds. A few points gave Northumbria the edge over my second choice: The city of Newcastle: what a brilliant place to live and study. Newcastle business school: a highly-regarded part of the University, a real focus on placements and a brilliant set of lecturers and resources.

What was it like studying at Northumbria?

Brilliant mix of lectures, seminars and workshops. Feedback was always thoroughly explained and always useful. The system you are graded on was a nice blend of group work, presentations, exams and coursework.

How connected was your course with industry?

Northumbria were brilliant at emphasising to students the importance of a placementyear. There were plenty of connections to be made and numerous links between big brads and local firms.

If you took on a placement during your course how did you feel this helped you in your career/ with your studies?

I would highly recommend a placement year. It may seem strange to do so mid way through your studies, but you’ll come back fresh and ready to nail your dissertation. Experience is really important in my sort of role, so any experience you can get will help you secure a graduate role.

What was the best thing about your course?

A real balance between coursework, exams and group work but the best part was the simply outstanding lecturers. Friendly, knowledgeable and engaging, it was a pleasure.

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

Having a well-respected Business School on my CV will always give me that edge over other candidates when going for jobs.

Which skills/knowledge did you learn on your course that you use most now throughout your career?

Spreadsheets are a big part of day to day life in business. My course enabled me to be competent in using excel to make the software do the hard work for me.

What did you enjoy most about your time at Northumbria University?

Outstanding level of teaching, the course content being relevant and the delivery being engaging.

What advice would you give somebody who is considering studying at Northumbria?

Whether you know what you want to do after, or you don't, go for it. Work hard and Northumbria will give you a great foundation for future success.

How would you describe your time at Northumbria in three words?

Miss. It. Badly.

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