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Laura Chetcuti

Career Path: Content Marketing & Community Manager, Edge Global Media Group
Location: London, UK

Growing up, I absolutely adored art. It was my favourite subject at school and I was obsessed with drawing dresses. Wedding dresses, ballgowns, period fashions, literally everything! Fashion seemed like the natural path to take as I progressed through school. It was all I'd ever imagined I'd do. In my last year at high school, I got an unconditional offer to Leeds College of Art, where I studied for my Art Foundation for one year. From there, I chose and gained my place at Northumbria to study Fashion, which is where I remained for 4 years.

What are you doing now?Feb -10-16_Laura -Chetcuti -Alumni -2_In Page 350

After I graduated, I was frustratingly clueless on which career path to choose. I had invested so much into my design education but no longer convinced that Fashion was the industry for me. After a short stint in recruitment, I found myself with the Edge Global Media Group, and back in London again. Whilst working as a Resourcer, I began writing a personal blog. I'd always loved writing, and it was really great to nurture my inner creative - a part of me that had been dying to get out since graduating from university. In July 2015 I wrote a blog that went viral on LinkedIn which landed me a new career path in content writing. In January 2016 I received an award from LinkedIn for my contributions to the Marketing & Advertising industry and for earning myself one place out of ten on the LinkedIn Power Profile list 2015. It all happened so fast, but I can safely say I've discovered a little niche for myself that I'd never quite found before. I now work as an Online Content Writer.

What was it about Northumbria that made you decide to study here?

I knew that Northumbria Design School had a fantastic reputation, so that initially attracted me to the university. Obviously, with its location in central Newcastle, I knew that I'd have a fabulous university experience too.

What was it like studying at Northumbria?

Fashion was an intense course. There's absolutely no question about that. It was mainly studio based, with one lecture per week on theory. In the first couple of years, we did quite a few team projects, which were a great opportunity to learn from each other. In Art & Design, everyone's style is so unique, so the opportunity to mold styles and techniques together was always very exciting. Towards the end of the course it was virtually all studio-based and all individual work. Despite this, there was always an incredible atmosphere in the open plan studio, and everyone was always on hand to help each other out and offer advice.

What impressed you most about our academic staff?

The staff on my course were incredibly supportive on a one-to-one basis. Not only were they supportive when it came to coursework, but they had a huge impact on myself and many others when it came to problems outside of the studio. I could never speak more highly of them in that regard, and I'll never forget that.

How connected was your course with industry?

We had a placement between our second and third years which was a rare and exciting opportunity to experience first hand, everything that we had put into practice in the studio. I spent my year in London with British designer, Jenny Packham. Alongside this, there were many opportunities  to collaborate with industry throughout the course, with a number of a major projects being directly linked to designers such as Abercrombie & Fitch, Old Navy and Chloe.

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

Even though I didn't go into Fashion in the end, Northumbria is fully responsible for providing me with the strong work ethic I now possess. I feel like a certain breed of person attends Northumbria - those with ambition. They aren't afraid of taking risks, and I'm proud to put myself in that category as it's something that's always paid off for me.

What was the best thing about your course?

The year group as a whole, I met friends for life on my course. The variety of projects we undertook were also good. I particularly liked how each year slowly geared us towards our final year projects, so it wasn't too much of a shock when final year was eventually upon us.

Which skills/ knowledge did you learn on your course that you use most now throughout your career?

Adobe Photoshop is probably the biggest skill I've carried through to my current career in writing. Alongside writing, I also illustrate and I've found this to be something that really makes my work stand out online. Knowledge-wise, having an understanding of the working world prior to graduating definitely made it a lot less daunting when I started my first job.

What did you enjoy most about your time at Northumbria University?

The people I met there!

What advice would you give somebody who is thinking of studying at Northumbria?

Do it - Newcastle is a fabulous city, and the university has an incredible reputation. Leaving home for the first time is daunting, but if you are going to do it you can't go wrong with Northumbria. The student support and atmosphere is second to none.

How would you describe your time at Northumbria in three words?

Challenging, exciting and cold.

For more information about me see:

Twitter: @LauraChetcuti 

Here are some related courses:

Here are some related courses:

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