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Ian Davies

Career Path: Creative Director, ‎Kramer Design Group
Location: New York, USA

I'm a Creative Director living and working in New York working in advertising for fashion and luxury brands. Prior to working in New York, I worked for several design agencies in London. I started my design career at Alexander McQueen within my first year after graduating from Northumbria.

What are you doing now?

I'm currently shooting the holiday campaign for the fashion brand Joe Fresh, as well as concepting a beauty campaign for Cindy Crawford.

What was it about Northumbria that made you decide to study here?

It was the top graphic design course in the country with a great reputation for successful graduates working within London agencies.

What was it like studying at Northumbria?

It was a fun experience, I loved it. I learned a lot about type and design. The briefs where current and focused while allowing you the room to be creative and free to experiment. Feedback was always constructive.

How connected was your course with industry?

The course had excellent connections within the London agencies. I also travelled to New York and Barcelona where we met with numerous creative directors from acclaimed agencies. A highlight was meeting and chatting with the celebrated graphic designer Milton Glaser - one of the reasons why I now work in New York City.

What was the best thing about your course?

I met a great group of friends on the course. We really helped each other and worked creatively together, and still remain friends to this day.

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

The reputation of the course definitely helped in getting interviews once I had graduated and moved to London.

Which skills/ knowledge did you learn on your course that you use most now throughout your career?

To be true to yourself and follow your gut.

What did you enjoy most about your time at Northumbria University?

Being allowed to create without restriction; anything was possible and we were taught to think big.

What advice would you give somebody who is thinking of studying at Northumbria?

Do it! It's a fun city.

How would you describe your time at Northumbria in three words?

Creative, fulfilling and fun.

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