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Jade Gillham

Career Path: Freelance Digital Marketer
Location: Newcastle upon Tyne, UK

I chose to focus on marketing for my degree and my master degrees, after that I got my first full-time paid marketing role and have been working in this field ever since. I started out working on more general marketing campaigns, but with each job change my role started to focus more on digital marketing and then copywriting and search engine optimisation. A lot of marketing roles available now are for specialists as opposed to generalists so it made sense for me to focus in on a more specific area. After spending almost five years working in-house, I decided to go it alone and work as a freelancer.

What are you doing now?Jade Gillham

Now I’m basically a one-woman digital marketing agency, working with businesses across the North East to address their digital marketing needs. I get to work on a real mix of campaigns covering SEO, PPC and copywriting for all sorts of companies and work with local businesses, marketing agencies and fellow freelancers.

What was it about Northumbria that made you decide to study here?

I did my undergraduate course at Northumbria, BA (Hons) Business with Marketing, so was already familiar with all the facilities and knew what it was like to study here. When the opportunity came up to do the masters course, it was an easy decision to make.

How connected was your course with industry?

The MDI course was really well connected with industry. We got to work on projects set by real-life clients like Unilever, AkzoNobel and the Traffic Penalty Tribunal. It was really interesting to get a bit of a glimpse into the inner workings of such big global organisations.

What was the best thing about your course?

The course content was great but for me, the best thing was the people. I made some great friends and learned so much from the other students.

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

Due to the nature of the course, I felt that I had a lot to talk about and to showcase in interviews that I had once I graduated. I think working on projects with real-life clients helped to set me apart from other candidates and I was able to name-check global organisations like Unilever!

Which skills/knowledge did you learn on your course that you use most now throughout your career?

The course definitely taught me a lot about doing my research and thinking of the bigger picture when approaching any kind of project. That’s one thing I definitely bring to my work now.

What advice would you give somebody who is considering studying at Northumbria?

I would tell anyone to go for it, especially if they’re thinking about doing a course like MDI that has projects that get you out of the classroom and into the real world.

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