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Martha Hodgson

Career Path: Senior Research and Insight Manager, Tribe Communications

Having worked for a Global Sportswear and Equipment Company as a Lead Designer for two year as a graduate, the decision to return to academic studies was not taken lightly. However, with a driving desire to advance my knowledge and experience in the field of innovation, Northumbria University’s Multidisciplinary Design Innovation (MDI) Masters course provided me with the optimum combination of academic study and industry scope to achieve both.

The most valuable and unique element to this Masters course is its project-focus; each module enables you to practice the fundamental principles being taught in genuine collaboration with a spectrum of organisations. Working on live projects enabled me to advance my problem-solving and strategic thinking, as well as advancing my ability to build and manage relationships with organisations and external agencies.

Taking on current industry problems to actively seek out innovative solutions (i.e. new concepts, practices, tools, business models) and develop creative implementation strategies proved to be both a highly rewarding and rich leaning experience. Alongside the industry connections, MDI also opened up a number of national competition and bursary opportunities; one of my proudest and most fulfilling experiences came from winning the MS Life Design bursary and being awarding second place in the 2009 Audi Design Competitions Regional Finals for an innovative social enterprise concept.

Working within a multidisciplinary environment not only enhanced my own core Design knowledge, but also helped me to build a working knowledge around business, engineering and high performing teams. The journey this Masters allows you to undertake vastly improved my degree of self-awareness that has enhanced my team working and leadership competencies, which I benefit from daily - both professionally and personally.

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