Skip navigation

Alumni

Robert Jones

Career Path: UX Researcher - CRO Analyst, Enjoy Digital
Location: Leeds, UK

After studying for a BSc in Psychology then an MRes in Psychology I went from working part-time as a Field Interviewer for leading market research company, GfK, to working as Panel Manager managing the recruitment of a large pool of participants for user experience research company, WhatUsersDo. Since then I've led research projects (UX, market research - both qualitative and quantitative) and managed panels for ASDA and Vision Critical. I've also managed the marketing advice publications and reports for leading publisher Smart Insights. My BSc and MRes at Northumbria was perfect degree and masters to prepare me for my career in research.

What are you doing now?Robert Jones

I am a CRO Analyst at Enjoy Digital, a leading digital agency in Leeds. I work on conversion rate optimisation and user research projects for a variety of clients.I run user testing and user research to improve websites, increase conversions by improving the user experience of the site, which means happier customers. 

What was it about Northumbria that made you decide to study here?

Newcastle and the University itself - their accommodation is top notch, Newcastle is (in my opinion) the best student city in the UK and Northumbria is a university that offers leading qualifications.

What was it like studying at Northumbria?

I prefer more research project based, but supervisors around when you need them. That's exactly what I got in my MRes.

How connected was your course with industry?

The BSc Psychology degree in particular was very comprehensive, and the MRes allowed us to flourish in our chosen research areas.

If you took on a placement during your course how did you feel this helped you in your career/ with your studies?

I did a teaching placement at a primary school during my undergraduate degree to see if teaching was for me, this was hugely valuable in helping me decide where to take my career.

What was the best thing about your course?

The lecturers and the facilities of the University.

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

It helped me create an ambitious career path, which I thought was impossible at first.

Which skills/knowledge did you learn on your course that you use most now throughout your career?

Research skills, communication and leadership.

What did you enjoy most about your time at Northumbria University?

It's a stunning university and Newcastle is a very nice city to live in.

What advice would you give somebody who is considering studying at Northumbria?

Be prepared to make the student experience what you want it to be for you, Northumbria University is very diverse.

How would you describe your time at Northumbria in three words?

Fun, rewarding and innovative.

For more information about me visit:www.enjoy-digital.co.uk

Here are some related courses:

Latest News and Features

Dancing on the Tyne

Music and dances composed by an 18th-century dancing master will be brought back to life during…

More news

Back to top