Alumni

Elli Laing

Career Path: Marketing Coordinator, British Engines
Location: Newcastle upon Tyne, UK

I was always interested in this industry as it allowed the opportunity to combine analytical and strategic thinking with creative techniques. I was first introduced to the idea at around 14, when a friends' sister graduated in Public Relations. From that point, I tailored all GCSE and A Level decisions around knowing I would eventually apply for a public relations or marketing degree - which is what I managed to do in 2014 following the completion of my A Levels. As I opted for a sandwich degree placement, I studied at Northumbria for a total of four years. Finally gaining employment at the Newcastle based company British Engines, where I completed my placement and still work today.

What are you doing now?

I currently work as a Marketing Coordinator, managing all marketing activity for two engineering companies in the North East.

What was it about Northumbria that made you decide to study here?

The outline of the course and its modules were something that really appealed to me. It combined both traditional and digital techniques, which was difficult to find at the time. I had also heard positive reviews from others who had studied here as well as the benefits of living in Newcastle as a student!

What was it like studying at Northumbria?

I had a mix of lectures and seminars, as well as a varied assessment method including individual written assignments and reports, design projects, campaign portfolios, presentations and live events.

How connected was your course with industry?

We received a number of interesting guest lectures from local business and agency owners and worked with a start-up business to develop a campaign in the final year.

If you took on a placement during your course how did you feel this helped you in your career/ with your studies?

My placement year provided context to everything that I was learning in the course. It was vital in my overall learning and provided unique and key experiences which helped both academically in my final year, as well as professionally.

What was the best thing about your course?

I was part of a small course, less than 30 people in the year. I was able to develop relationships with class mates and lecturers that enriched the programme and allowed learning in a relaxed environment.

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

Studying at Northumbria allowed me to completed my studies in my own way, the facilities and tutors helped me to develop my learning style. I was also given the confidence to seek employment in an industry I would have previously never considered!

Which skills/knowledge did you learn on your course that you use most now throughout your career?

The skills I use the most now, would be the communication skills that I was able to develop through working with a diverse group of people daily. This is an important and transferable skill that has been essential in my career.