Ning Li

I began to steer my professional career path towards the marketing industry by pursuing a PhD degree after graduating from my masters degree in Business with Management at the Business School in 2010. Throughout my time in higher education, I have developed a great interest and passion for marketing with expertise in the consumption behaviour of luxury goods. The theory taught on the 'Relationship Marketing and 'Business Environment and Strategic Management' modules equipped me with the necessary background to have a deep understanding in global businesses allowing me to gain full insight into American business practices and culture. 

 

The PhD study permitted me to specialise in quantitative research methods, as well as both quantitative and qualitative data gathering and analysis in market research. These skills are directly transferable to the banking role I am currently working in.

What are you doing now?

I am now working at Citi Private Bank as a Business Analyst in New York. I support management controls in the Business Management Risk and Control function of Citi group's North American Private Banks and Investment Finance Lending Business.

How did studying at Northumbria help you achieve your career goals / give your career an edge?

I was given a series of outstanding internal research training and development support ranging from the International Research Summer School and Doctoral Conference to the provision of a dedicated doctoral research suite. My experience from attending the DBA Training and Turkey Summer School has been extraordinarily valuable for me in developing a strong research foundation and skill set which has enriched my knowledge in research areas.

What was the best thing about your course?

I found it interactive with a vibrant and academic atmosphere. I liked the structure and the way in which the course was ran. I also liked the way that the course encouraged you to self-learn and gave complete freedom on how to structure your work on a day-to-day basis.

Which skills/knowledge did you learn on your course that you use most now/throughout your career?

I enjoy opportunities to network, engage and interact with people from all walks of life and a diverse range of cultures. I am privileged to have had opportunities to demonstrate transferable skills such as communication, analytical skills and administrative skills through various roles in recent years.

What did you enjoy most about your time at Northumbria University?

I really enjoyed the freedom to study and research what I was interested in and to properly engage with the subject.

What advice would you give somebody who is thinking of studying at Northumbria?

Studying at Newcastle Business School was the best choice I have made in my life so far academically, professionally and personally.

How would you describe your time at Northumbria in three words?

Its life changing.