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Alumni

Greg Miles

Career Path: Founder & Managing Director, Bumbl
Location: Newcastle upon Tyne, UK

I chose to set up a marketing company because it is a fast-changing, exciting industry which meant A) Being a young digital native was an advantage B) it's an interesting mix of art and science, and C) there was a gap in the market for an agency that focused heavily on doing really good social media marketing in the North East. It also involved a lot of the transferable skills I had developed over my three years at Northumbria, such as copywriting and communicating with people.

What are you doing now?Greg Miles

Running the agency from our HQ at the Toffee Factory.

What was it about Northumbria that made you decide to study here?

The reasons are actually quite shallow. I had simply heard Newcastle was a great city full of friendly people and a bustling social scene, and after Googling a bit about the the university and finding out that my course was available and the facilities looked modern, it was a clear winner.

What was it like studying at Northumbria?

There was a good mix of lectures and seminars, as well as some hands on team projects that gave me some practical skills.

How connected was your course with industry?

We had a four week placement which was a very valuable experience. I was given the opportunity to live in London for a few weeks while working at Mixmag.

If you took on a placement during your course how did you feel this helped you in your career/ with your studies?

I picked up some real world experience of working in the journalism industry. Even though I didn't continue a career in that industry, the skills I learned are still applicable to my life today. One of these skill is asking the right questions to get the best information possible. In journalism that's necessary for interviews and features on people, in marketing its necessary for understanding what a client needs as well as consumer feedback.

What was the best thing about your course?

One of the team projects stands out. We made a video in our media module - ours was an investigation into the dangers, risks and reasons why people use steroids.

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

Made me well equipped to tackle the real world by building my confidence and developing my interpersonal skills.

Which skills/knowledge did you learn on your course that you use most now throughout your career?

Communication - both written and verbal.

What did you enjoy most about your time at Northumbria University?

The people I met.

What advice would you give somebody who is considering studying at Northumbria?

Do it if you want to study at a great University full of different people from all over the world. On your off days take advantage of the cheap pints in the Student Union.

How would you describe your time at Northumbria in three words?

Character-building, rewarding and fun.

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