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Itamar Medeiros

Career Path: Senior User Experience Design Specialist, SAP
Location: Walldorf, Germany

I have helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, United Emirates, United Arab States, Hong Kong) create great user experiences through advocating design and innovation. During my seven years in China, I promoted the 'user experience design' discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai. 

As an Information Design Specialist, I also served a two-year term as member of the Board of Directors of the Brazilian Society of Information Design, held several lecturing positions, including Visiting Lecturer of Design Practice at École de Design Nantes Atlantique (France), Guest Lecturer of Design Thinking at Lasalle College (Mexico), and Assistant Program Director of the Visual Communication Department of Raffles Design Institute at DongHua University (China).

What are you doing now?Itamar Medeiros

I currently live in Germany where I work as Senior User Experience Design Specialist at SAP and promote 'user experience design' as visiting lecturer at Köln International School of Design in Germany.

What was it about Northumbria that made you decide to study here?

Northumbria has, and still has, one of the most reputable distance learning design program in the world, so I could continue my studies without having to relocate out of Shanghai.

What was it like studying at Northumbria?

Because of the diversity of students on the distance learning program, students dialing in from China, Spain, Scotland, Costa Rica, the sharing of experiences was great. The teachers were very knowledgeable of not only the content of the courses but, more importantly, how to deliver through distance learning by providing constant feedback and motivation.

How connected was your course with industry?

Not so much, but I was not expecting so much of it since I was in the distance learning track.

What was the best thing about your course?

The learning of 'reflective practice', which is something I will use lifelong.

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

It helped me through granting me access to the techniques and materials from the program.

What did you enjoy most about your time at Northumbria University?

Meeting students from all over the world, and the teachers - some of them who I consider friends today.

How would you describe your time at Northumbria in three words?

Hard and rewarding.

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