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Ryan McGinley

Ryan's goal as a design & innovation consultant is to discover the behaviours, needs and desires of people that can then filter into the design process of products, services & systems. 

Ryan works in the areas of; brand identity development, design implementation, innovation and execution. He delivers workshops, brainstorming, benchmark and design driver setting, concept development, industrial design, and new business area mapping through design.  

He is an advocate of primary research, particularly ethnography, to understand design problems and inspire design direction. He has a high level of competency with: freehand and digital form definition; product detailing, Solidworks modelling, 3D animation and post production editing. 

Ryan achieved distinction in MA Industrial Design at Northumbria University Design.  His final project, ‘Look with Curious Eyes’, explored how we find, frame and explore the problem/opportunity space in design. Using design ethnography and design thinking, his work specialised in getting designers out of the studio and into environments where people’s needs are not being met. 

Ryan received a BSc in Product Design & Innovation from Strathclyde University, graduating in 2009.  After a short spell in Beijing as a consultant, and a small role at Hoover, he was awarded the Royal Commission of 1851 studentship to attend MA Industrial Design at Northumbria.  His work and experience framing problems and opportunities allowed him to move in to consulting with PA Consulting Group, working primarily on technology & innovation.

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