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Hannah Pearson

Career Path: Marketing Executive, Buy It Direct
Location: Huddersfield, UK

I’ve always had an interest in business and wanted to combine my creative side so I chose to do a Marketing Management degree. I also knew the management aspect would be crucial for my aspirations further down the line, therefore this seemed like the perfect option. During my final year of A Levels I knew this was the path I wanted to go down so I worked hard to obtain my results.

What are you doing now?

I work as a Marketing Executive at an appliances company. I help execute marketing plans, assist the design team with briefs from clients whilst also thinking of ideas to push my specific category. I also work on SEO and help write copy to push this and plenty of other jobs. The list is never ending!

What was it about Northumbria that made you decide to study here?

I loved Newcastle as a city and could imagine myself living there. Northumbria also has a fantastic business school so that cemented it for me when choosing which university to attend.

What was it like studying at Northumbria?

I enjoyed the variety of assessments which included exams, assignments, presentations and group work. They all provided me with valuable skills which have helped me in my career.

How connected was your course with industry?

I did a placement year at a marketing agency which really helped bring my studies to life. Mixing my education with the office really helped bring everything together for me and I learned so much from both.

If you took on a placement during your course how did you feel this helped you in your career/ with your studies?

My placement year was really beneficial for me as I learnt so much that couldn’t be taught in the classroom and helped me to understand my studies on a deeper level.

What was the best thing about your course?

The variety of learning, quality of teaching and meeting my friends!

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

Providing a good education whilst giving careers advice to help with the future.

Which skills/knowledge did you learn on your course that you use most now throughout your career?

I always feared presentations but now I feel a lot more confident. Writing assignments also taught me how to collate and write academic pieces of work.

What did you enjoy most about your time at Northumbria University?

I loved living in Newcastle as a city. Meeting the best people. My course in general.

What advice would you give somebody who is considering studying at Northumbria?

Enjoy yourselves!

How would you describe your time at Northumbria in three words?

Fun, rewarding and challenging.

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