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Leanne Radford

Career Path: Marketing Manager, Refused Car Finance
Location: Newcastle upon Tyne, UK

I began my journey into marketing through a part-time role within Northumbria's undergraduate marketing team as a Multimedia Communications Assistant. The position gave me the opportunity to use the skills I'd picked up from my course (such as HTML/CSS, PHP, design and video production), as well as pick up new skills in social media marketing, out of home advertising and understanding the 'behind the scenes' of a huge, successful marketing department.

This part-time opportunity and my qualification really sparked my enthusiasm for marketing and gave me the stepping stones to progress into other marketing roles. Since my time at Northumbria I have worked in healthcare ICT, property auctions, property and now car finance.

What are you doing now?Leanne Radford

I currently work for a car finance broker in Newcastle that specialises in helping those that have less than perfect credit get a realistic, affordable car finance deal as well as giving them the opportunity to rebuild their credit score. As it is a small company, myself and my team play a huge part in the success of the business; we generate data through various digital and traditional marketing techniques for the best possible acquisition costs we can get.

What was it about Northumbria that made you decide to study here?

Northumbria appealed to me on all levels when I was applying for university; the location, the variety of courses, the financial support and the facilities all played a major part in my decision to study at Northumbria. I attended an open day before I decided to study at Northumbria and found that the students were so genuinely positive about their experiences, their courses and general student life.

What was it like studying at Northumbria?

My course offered a variety of lectures, seminars, team projects, independent study and practical assessments; it kept me focused throughout and meant I never got bored!

How connected was your course with industry?

The course was very connected with the industry, it offered placement opportunities that were relevant and allowed you to use the exact skills obtained throughout the course.

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

It opened my eyes to how different roles can work together. So although I studied Web Design & Development, I still use many of those skills now in my current role and allows me to understand our requirements as business when working with different skill-based professionals. My work experience at Northumbria University, alongside my degree, gave me a strong foundation to start my career.

What was the best thing about your course?

The support from lecturers was the main part of the course I appreciated; every lecturer was attentive, understanding and genuinely wanted you to succeed. I also found that if I struggled, the lecturers were more than willing to provide one-to-one support.

Which skills/ knowledge did you learn on your course that you use most now throughout your career?

Project management - my course taught me how to manage multiple projects effectively and efficiently. My understanding of programming languages is invaluable, it gives me an advantage when working with web developers and similar professionals as it allows me to be specific and know exactly what I'm asking for and how it works technically.

What did you enjoy most about your time at Northumbria University? 

It's cliche, but I really did enjoy the overall university experience, from nights out at the Student's Union to the fun and exciting projects I was involved in throughout my course. Choosing Northumbria University was the best decision I made.

What advice would you give somebody who is thinking of studying at Northumbria?

Attend an open day or just visit the campus; you really get a feel for the university just by walking round and seeing students on campus. If you're unsure, ask questions - everyone is more than happy to help!

How would you describe your time at Northumbria in three words?

Fun, challenging and worthwhile.

For more information about me visit:

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