Skip navigation


Jenny Sturrock

Career Path: Senior Invention Planner, Reach PLC
Location: UK

Describe your current role and responsibilities.

I work at Reach Solutions, the commercial arm of national media owner Reach PLC (Daily Mirror, Express, OK! Magazine, Manchester Evening News etc). I work within the Invention Team, which is the creative content studio at Reach Solutions. As a planner I use what we know about our audience and our titles to shape creative strategies and content campaigns for national brands. I work collaboratively with teams from across the business including editorial, marketing and insight.

Why did you decide to study Fashion Communication at Northumbria?

I loved the variety of modules available across the course, giving me experience with lots of different disciplines within the fashion and media world. I also loved Newcastle as a city and really wanted to be a student there!

What are the most useful skills that Fashion Communication taught you?

As well as experience across different disciplines (Events management, trend forecasting, styling), I loved that the course gave us hands-on experience with Photoshop and InDesign. It's not a required skill in my work but I know it has set me apart in interviews and it is something I still use from time to time - it's very useful to know! In final year it was invaluable to look at building a portfolio, writing a CV and generally getting ready for entering the industry.

Did you get any work experience / internships while studying?

I had experience working backstage at Vauxhall Fashion Scout during London Fashion Week, and at a Newcastle-based trend forecasting agency Trend Bible.

What is the one piece of advice you would give this year’s graduates?

When you get an internship or a job, throw yourself in head-first - ask lots of questions (Because there's no such thing as a stupid question!), meet people from different departments, always show that you're willing to help out in any way you can.

Describe Fashion Communication in three words:

Diverse, Inspirational, Creative.

Here are some related courses:

Latest News and Features

a tall building
Matty GarmGems
PhD student Rana Faisal Shahzad and Dr Shahid Rasul discussing a CO2 recycling project with Dan Ferguson of SUEZ recycling and recovery UK, at the SUEZ plant in North Tyneside.
Winners from a competition held in Nigeria to support local companies, entrepreneurs, students and individuals, to help them develop sustainable ideas and projects.
More news
More events

Upcoming events

The Gerry Hedley Symposium
One is Too Many Co-Production Event

Back to top