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Alumni

Bethany Wadlow

Career Path: Marketing Executive, Ebuyer UK
Location: Howden, UK

I went to University to study BA (Hons) Journalism & English Literature because I love to write - I graduated with a first class degree. I worked at Michael Kors in commission based sales for one year and then fell into a Junior Marketing role at Ebuyer after seeing an advertisement by an acquaintance on LinkedIn. I had no experience in marketing, but found that a lot of my Journalism and English Literature skills were transferable.

I have now worked at Ebuyer for 6 months, progressed from Junior Marketing Executive to fully fledged Marketing Executive and have learnt a wealth of knowledge. I have found new ventures I am interested in such as events management and social media marketing, but still manage to make use of my writing skills on the Ebuyer blog. I do not regret my decision to take the sandwich course whatsoever – I enjoyed every moment of it and every topic covered.

What are you doing now?

I am currently the Marketing Executive for Ebuyer.com, the UK’s largest independent online electrical retailer.Bethany Wadlow

What was it about Northumbria that made you decide to study here?

I decided to study at Northumbria because it was the only University to offer a combined Journalism and English Literature course at the time, which seemed the perfect fit for me. I was also taken aback when visiting Northumbria University on the open day by its prime location, amazing facilities and great atmosphere.

What was it like studying at Northumbria?

Studying at Northumbria was exciting from start to finish. I still remember my first ever journalism seminar which involved us walking around campus and voice recording students telling us why they chose to study at Northumbria. Despite pushing me outside of my comfort zone, which I soon learnt was a good thing, this exercise highlighted how friendly and genuinely happy the students were at Northumbria. Fast forward three years and my confidence had improved leaps and bounds. The journalism side of my degree has taught me a whole new style of objective writing alongside photography, filming, radio and computer software skills, while the literature side of my degree saw my subjective writing transform entirely. I learned about literary concepts, movements, theories and developed my own personal interests and arguments. If I was to compare my first essay against my dissertation, the progress would be immeasurable.

How connected was your course with industry?

As opposed to the core BA Journalism degree, the combined course did not include a set period of compulsory work experience. We were advised, however, to undertake at least three weeks’ worth of placements in our spare time (the more the better) and I managed to secure placements at various media companies such as BBC Look North, Aesthetica Magazine and Star Radio. Many of our seminars and lectures also saw high profile industry specialists come in to do talks. For example, our Magazine Journalism module was taught by Kathryn Armstrong, the owner of Luxe magazine, various war reporters discussed their experiences with us and a seminar was held in which past students who had broken into the journalism industry came to answer questions and offer their advice. In terms of literature, various published authors and theorists came in to take both curricular and extracurricular lectures.

What was the best thing about your course?

I loved the contrast between the two sides of my degree. In Journalism, I enjoyed meeting and interviewing new people, and writing objectively about their stories. In English, I enjoyed a more solitary type of study, dissecting stories written hundreds of years ago, and offering new, contemporary theories as to their meaning.

How did studying at Northumbria help you achieve your career goals/ give your career an edge?

Aside from learning valuable life lessons, communication and interpersonal skills during my time at Northumbria University, the greatest career edge I gained was attaining a first class Honours grade in my degree. I genuinely believe this would not have been possible without the continued guidance, one-on-one support, detailed feedback and exciting agendas set by the amazing tutors and professors at Northumbria.

Which skills/ knowledge did you learn on your course that you use most now throughout your career?

To write in a structured, fluent and compelling style, to communicate clearly and confidently both in writing and in person, and to develop and put across my own opinions and arguments.

What did you enjoy most about your time at Northumbria University?

Making amazing memories and friends for life, gaining independence and the strong sense of accomplishment that came from achieving good feedback and grades on my work.

What advice would you give somebody who is thinking of studying at Northumbria?

It will be the best choice you ever make. Cherish every moment and join in as many social events, societies and sports teams as possible. Throw yourself into everything you do wholeheartedly. At the same time, knuckle down with your work, revise, read as much and as often as possible, and take advantage of your tutors’ time - they are happy to offer it and their knowledge is invaluable.

How would you describe your time at Northumbria in 3 words?

Unforgettable, unsurpassable and unmissable.

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