Skip navigation

13th Global Brand Conference 2018

-

Northumbria University

Principal Partner: iProspect (Dentsu Aegis Network) - an award-winning global digital agency driving business performance for some of the world’s largest brands

The Global Brand Conference (GBC) of the Academy of Marketing’s ‘Brand Identity and Corporate Reputation’ Special Interest Group, has developed a reputation for being one of the world’s leading academic conferences on branding in the last fifteen years. The world’s top branding experts come together at this event to debate and develop the state-of-play in branding theory and application.

Branding in the Digital Age: Innovation and Responsibility 

The 13th Global Brand Conference will focus on the dual challenge for brands in the digital age:

  • In what innovative ways can brands (and their identities) be managedin a digital world, where the conversation surrounding them is mainly not created, or indeed controlled, by the brand-owner?
  • What particular responsibilities does a successful brand face in the digital world, and how important are these for maintaining a good reputation?

Papers focusing on a broad range of other topics in Branding, Corporate Identity, and Corporate Reputation are also welcome. The Deadline for submissions is 3 November 2017. Submission details to follow soon.

Conference Chair: Dr Vignesh Yoganathan, Northumbria University

Co-Chair: Professor Fraser McLeay, University of Sheffield

SIG Chair: Professor Stuart Roper, University of Huddersfield

Conference Invitation and Theme

Conference Invitation

Conference Special Issue - Call for Papers

Call for Papers announced for the conference special issue of Internet Research (ISSN: 1066-2243)

Internet Research CfP

Programme

The Programme is now available - click here 

Registration

Registration is now CLOSED

Please note that the early bird discount is only available until 28th February 2018.

iProspect Logo

 

 

 

Principal Partner

 

Event Details

Northumbria University
Newcastle upon Tyne
NE1 8ST

-


Latest News and Features

Professor Mike Lim undertaking research in Canada’s Inuit Nunangat. Image credit Weronika Murray
Black-necked spitting cobra
Dr Mark Goddard.
Professor Matthew Johnson has been involved in research which has modelled the impact a Universal Basic Income could have on poverty and inequality.
Northumbria University has launched a new report that sets out its social impact and identifies where it is spreading opportunity to those who need it most.  The Social Mobility Impact Report has been developed in partnership with former Education Secretary Rt Hon Justine Greening.
MFA student Celia Burbush, MFA co-Programme Leader Gavin Butt and Deputy Head of Arts, Steve Gilroy, are pictured outside the new look Gallery North.
Minister for Science, Research and Innovation opens £2m investment in region’s Engineering and Environment students
REF 2021

Back to top