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13th Global Brand Conference 2018


Northumbria University

Principal Partner: iProspect (Dentsu Aegis Network) - an award-winning global digital agency driving business performance for some of the world’s largest brands

The Global Brand Conference (GBC) of the Academy of Marketing’s ‘Brand Identity and Corporate Reputation’ Special Interest Group, has developed a reputation for being one of the world’s leading academic conferences on branding in the last fifteen years. The world’s top branding experts come together at this event to debate and develop the state-of-play in branding theory and application.

Branding in the Digital Age: Innovation and Responsibility 

The 13th Global Brand Conference will focus on the dual challenge for brands in the digital age:

  • In what innovative ways can brands (and their identities) be managedin a digital world, where the conversation surrounding them is mainly not created, or indeed controlled, by the brand-owner?
  • What particular responsibilities does a successful brand face in the digital world, and how important are these for maintaining a good reputation?

Papers focusing on a broad range of other topics in Branding, Corporate Identity, and Corporate Reputation are also welcome. The Deadline for submissions is 3 November 2017. Submission details to follow soon.

Conference Chair: Dr Vignesh Yoganathan, Northumbria University

Co-Chair: Professor Fraser McLeay, University of Sheffield

SIG Chair: Professor Stuart Roper, University of Huddersfield

Conference Invitation and Theme

Conference Invitation

Conference Special Issue - Call for Papers

Call for Papers announced for the conference special issue of Internet Research (ISSN: 1066-2243)

Internet Research CfP


The Programme is now available - click here 


Registration is now CLOSED

Please note that the early bird discount is only available until 28th February 2018.

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Principal Partner


Event Details

Northumbria University
Newcastle upon Tyne


Latest News and Features

a large city landscape
Justine Greening with Northumbria University Economic Development Manager Sue Graham at the white paper launch event in London
Professor Matthew Johnson pictured giving a keynote address, standing in front of a lecturn with a large screen beghind him
An image of the Lindisfarne Gospels
Tanya Wyatt - ADSS - SS - Criminology and Criminal Justice Criminology and Sociology
Laura McClorey's Belfast Stories, central atrium

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