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W**CHCRAFT Graphic Design Educators Network

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School of Design

Exploring notions of craft within contemporary graphic design education.

By definition, craft describes both the act of making things by hand and the art of persuasion. This double meaning resonates with the discipline of Graphic Design as so much of our practice is wrapped up in how and why we create communication.

New technology has certainly increased our craft and influence, often beguiling our users. However, its dark art also questions our magician’s status as artificial intelligence generates increasingly persuasive autonomous design. By contrast, the ubiquity of technology-driven solutions has also created a greater appetite for bespoke design crafted by the human hand.

Therefore as our field of expertise continues to evolve – fusing, multiplying, specialising – and the mystery and power of its application grows, deciding what to learn and how to study it is a prevalent question for both aspiring and established designers and educators. 

From designer-makers to digital strategists let us share, explore and debate the w**chcraft that is fundamental to the practice and education of contemporary graphic design.

Tickets and Pricing

  • Standard - 2 day ticket £160.00
  • Group* - 2 day ticket £120.00 (*Group rate applicable to institutions sending 3 or more participants)
  • Associate Lecturer - 2 day ticket £80.00
  • Student - 2 day ticket £40.00

Book Now

Event Details

School of Design
City Campus East 2
Northumbria University
Newcastle upon Tyne
NE1 8ST

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