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Digital Disruption: Human. Digital. Design.

Northumbria University School of Design

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The rise of digital companies like Apple, Google and Amazon has transformed user experience beyond recognition. Customers have huge expectations when it comes to products and services, and digital technologies are often the cornerstone of improving experience. Of course, these expectations spill over into the workforce, and businesses are being forced to digitise systems to improve efficiency and become more agile. These are just some of the reasons that global spend on digital transformation is set to hit almost $2trillion by 2022!

Despite investment hitting such heights, a whopping 84% of companies fail at digital transformation. The reasons for this are many, but one common mistake is the lack of consideration for the user. This event is dedicated to how design can be used to guard the human element as more organisations and sectors get disrupted. Together, we will explore how industry can prepare for and benefit from digital disruption, and how organisations can work with academia to drive innovation and create the products and services of the future – with the emphasis on Human Digital Design.

Preliminary program

  • 9.00-9.30 Coffee, exhibition and demonstrations of collaborative research
  • 9.30. Introduction
  • 9.40. Opening keynote: How Home Group and Northumbria University are developing new models of care with digital technology.
  • 10.15. Panel: People Power - how humans will make or break your digital transformation, co-presented by Dynamo and Innovation SuperNetwork
  • 11.00 Coffee, exhibition and demonstrations of collaborative research
  • 11.30 Panel: The Immersive Industry in the North East, co-presented by PROTO and Digital Catapult
  • 12.15 Closing Keynote: Dr. Elizabeth Churchill, Director of User Experience, Google, USA
  • 12.50. Final remarks
  • 13.00. Exhibition and networking continues
The event is free to attend but booking is essential

Event Details

Northumbria University School of Design
Northumbria University
Newcastle upon Tyne
NE2 1UY


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