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Dr Chrysostomos Apostolidis

Senior Lecturer

Department: Newcastle Business School

Chrysostomos is a Senior Lecturer in Marketing. He joined Newcastle Business School in 2012, after working as a marketer in the business sector. Chrysostomos has been published in the fields of Digital Marketing, Responsible Marketing, Social Marketing and Sustainable Consumer Behaviour. The main focus of Chrysostomos’ empirical work is the use of (digital) marketing to encourage ethical and sustainable consumption. Chrysostomos has taught and published across a wide range of subjects including Marketing Strategy, Marketing Research, Digital Marketing and Consumer Behaviour. Chrysostomos is also the Doctoral Supervisor for several projects and is keen to discuss research proposals involving sustainability and ethics in marketing and digital marketing.

Chrysostomos Apostolidis

Campus Address

Room 209
City Campus East 1
Newcastle upon Tyne

Research Themes and Scholarly Interests

Digital Marketing, Responsible Marketing, Sustainable Consumer Behaviour, International Marketing, Services Marketing

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Blaming me, blaming you! The pendulum of blame in payday lending, Brown, J., Apostolidis, C., Farquhar, J. 4 Jun 2021, In: Marketing Theory
  • Conceptualising a social business blockchain: the coexistence of social and economic logics  , Devine, A., Jabbar, A., Kimmitt, J., Apostolidis, C. 8 Jul 2021, In: Technological Forecasting and Social Change
  • Sharing is Caring? Conflict and Value Codestruction in the Case of Sharing Economy Accommodation, Apostolidis, C., Brown, J. 10 Jan 2021, In: Journal of Hospitality and Tourism Research
  • Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security, Apostolidis, C., Brown, D., Wijetunga, D., Kathriarachchi, E. 15 Jan 2021, In: Journal of Marketing Management
  • I am not awkward, I am just a vegetarian: Trials and tribulations of a vegetarian in the UK, Apostolidis, C. 1 Aug 2019, To Eat or Not to Eat Meat, Rowman & Littlefield
  • To meat or not to meat? Comparing empowered meat consumers’ and anti-consumers’ preferences for sustainability labels, Apostolidis, C., McLeay, F. 1 Oct 2019, In: Food Quality and Preference
  • From “Yucky” to “Yummy”: Drivers and Barriers in the Meat Alternatives Market, Apostolidis, C. 28 Dec 2018, Environmental, Health, and Business Opportunities in the New Meat Alternatives Market, Hershey, PA, IGI Global
  • Sea, sand and shadow economy–consumer acceptance of shadow hospitality in Greece, Apostolidis, C., Haeussler, S. 1 Sep 2018, In: Hospitality and Society
  • In search of the "sustainable" consumer: comparing and contrasting meat eaters, meat reducers and vegetarians, Apostolidis, C., McLeay, F. Jul 2017, Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward
  • It's not vegetarian, it's meat-free! Meat eaters, meat reducers and vegetarians and the case of Quorn in the UK, Apostolidis, C., Mcleay, F. 20 Dec 2016, In: Social Business

PGR Supervision

  • Randa Talaat Predicting the organic food purchase behaviour in Egypt: An empirical study investigating the pro-environmental behaviour and service-scape effect on the consumer’s purchase behaviour Start Date: 22/11/2017
  • Ibrahim Al-Sulaiti Start Date: 18/01/2021
  • Jin Guo An investigation of the intrinsic motivational factors that affect intention to continue using smart tourism applications Start Date: 17/10/2017
  • Victoria Imri-Bell Start Date: 01/10/2016


  • PhD November 13 2014
  • Marketing MSc September 30 2008
  • Fellow (FHEA) Higher Education Academy (HEA) 2014

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