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Dr Chrysostomos Apostolidis

Senior Lecturer

Department: Newcastle Business School

Chrysostomos is a Senior Lecturer in Marketing. He joined Newcastle Business School in 2012, after working as a marketer in the business sector. Chrysostomos has been published in the fields of Food Marketing, Social Marketing and Sustainable Consumer Behaviour. The main focus of Chrysostomos’ empirical work is the use of marketing to encourage ethical and sustainable consumption. Chrysostomos has taught and published across a wide range of subjects including Marketing Strategy, Marketing Research, Digital Marketing and Consumer Behaviour. Chrysostomos is also the Doctoral Supervisor for several projects and is keen to discuss research proposals involving sustainability and ethics in marketing and digital marketing.

Campus Address

Room 209
City Campus East 1
Newcastle upon Tyne


  • PhD November 13 2014
  • Marketing MSc September 30 2008
  • Fellow (FHEA) Higher Education Academy (HEA) 2014

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • To meat or not to meat? Comparing empowered meat consumers’ and anti-consumers’ preferences for sustainability labels, Apostolidis, C., McLeay, F. 24 Apr 2019, In: Food Quality and Preference
  • Sea, sand and shadow economy–consumer acceptance of shadow hospitality in Greece, Apostolidis, C., Haeussler, S. 1 Sep 2018, In: Hospitality and Society
  • In search of the "sustainable" consumer: comparing and contrasting meat eaters, meat reducers and vegetarians, Apostolidis, C., McLeay, F. Jul 2017, Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward
  • Should we stop meating like this? Reducing meat consumption through substitution, Apostolidis, C., McLeay, F. Dec 2016, In: Food Policy
  • It's not vegetarian, it's meat-free! Meat eaters, meat reducers and vegetarians and the case of Quorn in the UK, Apostolidis, C., Mcleay, F. 1 Sep 2016, In: Social Business
  • Tackling the obesity epidemic: Examining the relationship between food portion sizes and consumer behaviour, Wappling, A., Apostolidis, C., McLeay, F. 9 Jul 2015, The 48th Academy of Marketing Conference
  • Sustainable Meat Consumption: Understanding the Factors that Influence Consumer Stated Preferences for Mince and Meat Free Mince, Apostolidis, C., McLeay, F. 11 Jul 2013, Academy of Marketing Annual Conference 2013: Marketing Relevance
  • Sustainable meat consumption: understanding the factors that infuence consumers' stated preferences for mince and meat free mince, McLeay, F., Apostolidis, C. 11 Jul 2013, Academy of Marketing Annual Conference 2013: Marketing Relevance
  • Dietary change – consumer preferences, marketing barriers and enablers, and the role of meat alternative choice(s) in achieving sustainable consumption, Apostolidis, C., McLeay, F. Jul 2012, Academy of Marketing Conference 2012: Marketing: catching the technology wave

PGR Supervision

  • Randa Talaat Start: 22/11/2017
  • Jin Guo Start: 17/10/2017
  • Victoria Imri-Bell Start: 01/10/2016


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