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Dr Wasim Ahmed

Lecturer in Digital Business

Department: Newcastle Business School


Dr Wasim Ahmed has years of experience in digital business technologies and has undertaken research, consultancy and entrepreneurial activities in this area. He has experience working with industry, and government.

Dr Ahmed is often much in demand and has delivered over 60 talks across 11 countries including the UK and covering China, Germany, Switzerland, Croatia (x3), Belgium, Netherlands, Denmark (x2), Australia, United States, and South Africa. He regularly runs social media events in London and in Croatia.

He has authored social media blog posts for the London School of Economics and Political Sciences Impact Blog. In 2015 his blog on Twitter tools appeared among the top 5 most read and this was achieved in an updated post in 2017. 

He has multiple media appearances such as on the BBC, as well as international media outlets across the world. Recently his work was featured in an article for the Telegraph and in an online article for SABC News. See below a recent appearance on live television:

He has also appeared in multiple acknowledgements pages in peer-reviewed journal articles, PhD theses, master’s dissertations, as well as undergraduate dissertations across the United Kingdom and the rest of the world.

Campus Address

Newcastle Business School
Northumbria University
Newcastle upon Tyne



PhD in Information Science

MSc in Information Systems

BA (Hons) Information Science 

Research Themes & Scholarly Interests

  • Digital marketing, social media and analytics
  • Digital health and care
  • Social media influence in relation to brand marketing on social media
  • Network structures on social media for emerging events and brands
  • Consumers views on social media during brand crisis as well as long term impact
  • Social media marketing for health promotion
  • Consumer intelligence
  • Social media analytics in relation to sport

Key Publications/Outputs

Ahmed, W., & Lugovic, S. (2018). Social Media Analytics: Analysis and Visualisation of News Diffusion using NodeXL. Online Information Review. (2017 Impact Factor: 1.675). 

Ahmed, W. (2018) Public Health Implications of #ShoutYourAbortion. Public Health Journal.  (2017 Impact Factor 1.44). 

Ahmed, W. (2018) Using Social Media Data for Research: An Overview of Tools. Journal of Communication Technology.

Samuel, G., Ahmed, W., Kara, H., Jessop, C., Quinton, S., & Sanger, S. (2018). Is It Time to Re-Evaluate the Ethics Governance of Social Media Research?. Journal of Empirical Research on Human Research Ethics, 1556264618793773.

Ahmed, W., Fayoyin, O., & Bath P.A (2018). Physical activity and long-term survival in older men and women: a 21 year longitudinal study. Activities, Adaptation & Aging.

Brooks, D., Hughes,P., Farrington, C., Bath, P.A, McGregor. M, Ahmed,W. & Noble, B. (2018): Implementation of a metastatic malignancy of unknown primary origin service led by a palliative physician, Hospital Practice Journal. (2015 RG Impact Factor 1.22).

Virginia, H., Ahmed, W., & Bath P.A. (2018) Evaluation of websites that contain information relating to malaria in pregnancy. Public Health Journal. (2017 Impact Factor 1.44).

You can access a full list of publications as well as links to download from my personal webpage:


PGR Supervision

Dr Ahmed is keen to supervise PhDs in his areas of interest. 


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