Skip navigation

David Brown

Senior Lecturer

Department: Newcastle Business School

David Brown 255

David is a qualified teacher and Senior Fellow of the Higher Education Academy. He has an 18 year industrial background in major field marketing agencies, client-side branding, B2B capital equipment sales, and motor manufacturer network management. A programme leader and module tutor, his main research and teaching activities are based around marketing and research methodology.

He was awarded Best Paper in Track prizes at the Academy of Marketing Conferences in 2014 and 2016, and received Northumbria University’s Teaching Quality Enhancement Fund (TQEF) £500 award in 2016 for pedagogical innovation and good practice. He has been regularly nominated for the Northumbria Student Union Student-Led Teaching Awards in the Best Lecturer and Best Supervisor categories, having also taught Masters-level content at the university’s London campus and at Accadis Hochschule in Bad Homburg, Germany.

Campus Address

Room 209, City Campus East 1


  • Marketing PhD Reconceptualising Internal Marketing: A Multistakeholder Perspective November 13 2017
  • Education Other Qualification July 06 2015
  • Education Other Qualification April 21 2014
  • Education Other Qualification February 10 2014
  • Education PGCE June 11 2012
  • Marketing PGDip September 01 2010
  • Marketing Diploma August 03 2009
  • Senior Fellow (SFHEA) Higher Education Academy (HEA) 2015
  • Member (MAM) Academy of Marketing 2014

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Internal Demarketing in the UK Civil Service since the 2007-9 Financial Crisis, Brown, D., Lal Dey, B., Wappling, A., Woodruffe-Burton, H. 2 May 2019, In: Strategic Change
  • Hitting the ground running, Brown, D., Charity, I., Robson, A. 5 Apr 2019, Pathways to Professionalism, Springer
  • International Masters’ student perspectives of team business simulations, Brown, D., Robson, A., Charity, I. 20 Nov 2018, In: The International Journal of Management Education
  • Reconceptualising Internal Marketing: A Multistakeholder Perspective, Brown, D. 13 Nov 2017
  • Business simulation effectiveness on postgraduate group learning: identifying cross-cultural student perspectives, Brown, D., Robson, A., Charity, I. Jul 2017, HEA Annual Conference
  • Internationalising summative assessment through simulations: Chinese and South East Asian student perspectives, Brown, D., Charity, I., Robson, A. 28 Jun 2017, 6th International Assessment in Higher Education Conference
  • Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context, Brown, D., Wappling, A., Woodruffe-Burton, H. 23 May 2017, European Marketing Academy 46th Annual Conference
  • Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"?, Brown, D., Wappling, A., Woodruffe-Burton, H. 8 Sep 2016, The 30th British Academy of Management Conference : Thriving in turbulent times
  • Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation, Brown, D., Wappling, A., Woodruffe-Burton, H. 5 Jul 2016, The 49th Academy of Marketing Conference
  • Multicultural HE student perspectives of factors in international marketing simulation efficacy, Brown, D., Charity, I., Robson, A. 4 Jul 2016, The 49th Academy of Marketing Conference

PGR Supervision

  • Emel Davidson Start: 01/10/2018
  • Louisa Van Dijk Start: 01/10/2018


Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.


Order your prospectus

If you would like to know more about our courses, or life in general as a student at Northumbria, then we can help you.

Latest News and Features

More news

Back to top