Skip navigation

Dr David M Brown

Programme Leader for September start cohorts of MSc Business with... ...Marketing Management; ...Financial Management; ...Logistics & Supply Chain Management; ...Hospitality & Tourism Management; ...Business Analytics.

Department: Newcastle Business School

David Brown 255

David is a qualified teacher and Senior Fellow of the Higher Education Academy. He has an 18 year industrial background in major field marketing agencies, client-side branding, B2B capital equipment sales, and motor manufacturer network management. A programme leader and module tutor, his main research and teaching activities are based around marketing and research methodology.

He was awarded Best Paper in Track prizes at the Academy of Marketing Conferences in 2014 and 2016, and received Northumbria University’s Teaching Quality Enhancement Fund (TQEF) £500 award in 2016 for pedagogical innovation and good practice. He has been regularly nominated for the Northumbria Student Union Student-Led Teaching Awards in the Best Lecturer and Best Supervisor categories, having also taught Masters-level content at the university’s London campus and at Accadis Hochschule in Bad Homburg, Germany.

Campus Address

Room 209, City Campus East 1

0191 227 4957


  • Marketing PhD Reconceptualising Internal Marketing: A Multistakeholder Perspective November 13 2017
  • Education Other Qualification July 06 2015
  • Education Other Qualification April 21 2014
  • Education Other Qualification February 10 2014
  • Education PGCE June 11 2012
  • Marketing PGDip September 01 2010
  • Marketing Diploma August 03 2009
  • Senior Fellow (SFHEA) Higher Education Academy (HEA) 2015
  • Member (MAM) Academy of Marketing 2014

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • International Masters’ student perspectives of team business simulations, Brown, D., Robson, A., Charity, I. 20 Nov 2018, In: The International Journal of Management Education
  • Reconceptualising Internal Marketing: A Multistakeholder Perspective, Brown, D. 13 Nov 2017
  • Business simulation effectiveness on postgraduate group learning: identifying cross-cultural student perspectives, Brown, D., Robson, A., Charity, I. Jul 2017, HEA Annual Conference
  • Internationalising summative assessment through simulations: Chinese and South East Asian student perspectives, Brown, D., Charity, I., Robson, A. 28 Jun 2017, 6th International Assessment in Higher Education Conference
  • Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context, Brown, D., Wappling, A., Woodruffe-Burton, H. 23 May 2017, European Marketing Academy 46th Annual Conference
  • Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"?, Brown, D., Wappling, A., Woodruffe-Burton, H. 8 Sep 2016, The 30th British Academy of Management Conference : Thriving in turbulent times
  • Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation, Brown, D., Wappling, A., Woodruffe-Burton, H. 5 Jul 2016, The 49th Academy of Marketing Conference
  • Multicultural HE student perspectives of factors in international marketing simulation efficacy, Brown, D., Charity, I., Robson, A. 4 Jul 2016, The 49th Academy of Marketing Conference
  • Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions, Brown, D., Woodruffe-Burton, H., Wappling, A. 9 Jul 2015, The 48th Academy of Marketing Conference
  • Do transactions speak louder than words? The role of workplace interpersonal transactions in relationship marketing effectiveness, Brown, D., Woodruffe-Burton, H., Lal Dey, B. 1 Jul 2014, Academy of Marketing

Subject Group

Marketing Travel and Tourism Management

Helping business and professionals boost performance by keeping one step ahead in the marketing game is an integral part of the Newcastle Business School ethos.

The Marketing, Travel and Tourism Management group (MTTM) has a track record of providing small-to-medium-sized enterprises (SMEs) as well as multinational companies with the latest strategic marketing know-how. The group's highly skilled staff offer a combination of industry experience and academic expertise and can provide real added-value solutions for businesses and help them grow by overcoming the many challenges that can lie in their way.

Discovermore _button

Research Themes and Scholarly Interests

David’s main research interests are internal marketing, demarketing, Consumer Culture Theory, branding, pedagogy and research methodology.

His doctoral thesis reconceptualised Internal Marketing by exploring its dyadic transactions to provide multi-stakeholder perspectives.

His other recent research includes:

  • international postgraduate student perceptions of participation in business game simulations
  • UK-based academics’ lived experiences of Brexit
  • the online identities and socialisation processes of Munro-baggers and other outdoor enthusiasts
  • internal demarketing
  • autonetnography as both a data collection strategy and triangulation technique

Professional Activity

David is a Senior Fellow of the Higher Education Academy, where he is also an Application Mentor and Application Assessor for FHEA and SFHEA accreditation.

He is a Steering Committee Member for the Research Methodology Special Interest Group of the British Academy of Management.

He is a Member of the Academy of Marketing, for which he was on the 2016 Conference organising committee.

He is also a member of the Association of Research in Post-Compulsory Education (ARPCE).

David has contributed to a number of academic textbooks and to newspaper articles, and is a reviewer for a number of blind peer-reviewed academic journals, academic conferences and publishers, including the following:

  • Education + Training
  • Developments in Business Simulation and Experiential Learning
  • Technology Forecasting and Social Change
  • Journal of Marketing Management
  • European Marketing Academy (EMAC) Conference (Groningen 2017 / Strathclyde 2018)
  • Academy of Marketing Conference (2016-)
  • British Academy of Management Conference (2016-)
  • International Colloquium of Relationship Marketing (2016-)
  • Journal of Services Marketing
  • International Journal of Public Sector Management
  • Pearson Education Publishing
  • Macmillan Education Publishing
  • McGraw-Hill Publishing

David is an External Examiner for undergraduate and postgraduate marketing programmes at Edinburgh Napier University, and has been the external academic expert on postgraduate programme validation panels for the University of Essex and Kaplan Open Learning.

Within Northumbria University, David’s current and recent roles include:

  • Research ethics approver
  • Workload and Timetabling Coordinator
  • Module Leader
  • Schools and Colleges Liaison and Outreach Tutor
  • Teaching Quality Enhancement Fund award assessor
  • Higher Education Academy accreditation application mentor
  • New staff workplace mentor


Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.


Order your prospectus

If you would like to know more about our courses, or life in general as a student at Northumbria, then we can help you.

Latest News and Features

More news
More events

Upcoming events

Back to top