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Julie Bradford

Senior Lecturer

Department: Northumbria School of Design

I am a former journalist with Agence France-Presse in Paris and the Middle East, and author of Fashion Journalism (Routledge, 2020).

I trained as a journalist on the Newcastle Evening Chronicle, where I worked as news reporter, investigative reporter and consumer editor. I then joined AFP and worked in the Middle East, before transferring to the agency’s Paris headquarters and working on fashion, lifestyle and news.

I set up BA (Hons) Fashion Journalism at Sunderland University before moving to Northumbria, where I am now programme leader for BA (Hons) Fashion Communication.

At Northumbria I teach on modules including Fashion Journalism and Photography, Fashion Editorial, Major Project, and Contextual Studies.  I’m also working towards a PhD by publication on the theme of social media and the re-mediation of fashion.


Julie Bradford

Campus Address

Design Building, CCE02

Research Themes and Scholarly Interests

My research interests are focused on fashion journalism, bloggers and influencers, and how fashion is mediated for young audiences. I have written two editions of Fashion Journalism, published by Routledge, and am currently developing work into professional identites related to fashion media.

Key Publications


  • Media Studies MA November 30 2009
  • Senior Fellow (SFHEA) Higher Education Academy (HEA) 2015

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