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Prof Charles Cui

Professor

Department: Newcastle Business School

Dr. Charles Chi Cui is a Professor in Marketing at Northumbria University. Prior to joining Northumbria University, Charles worked at the University of Manchester where he held a number of roles such as divisional Research Co-ordinator, Post-Graduate Research Co-ordinator, and Programme Director for MSc Marketing and MSc Corporate Communications and Reputation Management. At the University of Manchester, he was the founder course leader for Critical Thinking for Scientific Research and Survey Design, and course leader for Social Research Methods and Statistics for the doctoral method training programmes. He has supervised twelve doctoral students with successful completion. Since joining Northumbria University in September 2018, Charles holds the role of Director of Research and Innovation for the Department of Marketing, Operations and Systems. Charles has been active in research and publications in international research journals and conferences. He has also been actively involved in knowledge transfer with the industry. He is experienced in teaching subjects in marketing at the undergraduate and post-graduate levels. Charles holds a PhD in International Business Management, and MA with Distinction in International Business Management. Prior to his academic career, Charles worked in the manufacture industry, government department for international trade and a Sino-British joint venture in China.

Charles Cui

Campus Address

City Campus East



Qualifications

  • Business andManagement Studies PhD PhD in International Business Management February 10 1998
  • Business andManagement Studies MA MA with Distinction in International Business Management December 01 1993
  • Economics PGDip Postgraduate Diploma in Development Studies August 30 1992
  • English Language Diploma Diploma in English August 30 1984
  • Manufacturing Engineering Certificate Certificate in Machinery Manufacturing August 30 1979

Research Themes and Scholarly Interests

Dr. Charles Chi Cui’s research lies in international marketing, branding and consumer research. His recent research focuses on addictive consumption (e.g., brand addiction), ethnic consumers’ social inclusion and socially inclusive marketing, marketing complexities of new-tech products (e.g., wearables), consumer values and interaction with social media. Charles is keen in collaborative cross-disciplinary research on projects that lead to high quality outputs and social impacts. His work has been published in highly regarded journals such as Journal of International Business Studies, Journal of Business Research, International Marketing Review, European Journal of Marketing, Journal of Business Ethics, Industrial Marketing Management.

Further Information

Dr. Charles Chi Cui has supervised twelve doctoral students with successful completion. His doctoral supervision relates to his research areas such as branding and consumer responses, addictive consumption (e.g., brand addiction), ethnic consumers’ social inclusion and socially inclusive marketing, marketing complexities of new-tech products (e.g., wearables), cross-cultural consumer values, interaction with social media. His doctoral students benefit from his experience in mixed methods including experimental design, structural equation modelling, and some qualitative methods. Charles has supported and co-authored with his doctoral students in publications in highly regarded journals such as Journal of International Business Studies, Journal of Business Research, European Journal of Marketing. Charles welcomes informal inquiries about potential PhD studies related (but not limited) to his research areas under his supervision.

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Ethnic marketing to the global millennial consumers, Licsandru, T., Cui, C. 23 Feb 2019, In: Journal of Business Research
  • Brand addiction: Exploring the concept and its definition through an experiential lens, Cui, C., Mrad, M., Hogg, M. 1 Jun 2018, In: Journal of Business Research
  • Subjective social inclusion: A conceptual critique for socially inclusive marketing, Licsandru, T., Cui, C. Jan 2018, In: Journal of Business Research
  • Brand addiction, Mrad, M., Cui, C. 15 Dec 2017, In: European Journal of Marketing
  • Asia’s materialists, Awanis, S., Schlegelmilch, B., Cui, C. 1 Oct 2017, In: Journal of International Business Studies


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