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Dr Julie Crumbley

Principal Lecturer/Teaching Fellow

Department: Newcastle Business School

Prior to joining the University in 1986, having graduated with a Business Studies degree, Julie  went on to work in Sales for Proctor and Gamble, Account Management with top London advertising agency Abbott, Mead, Vickers, and at international manufacturing group Electrolux, through the subsidiary organisation Flymo Ltd where she was  Marketing Services Manager. During her time at the University Julie has undertaken many roles including Associate Dean Undergraduate and Head of Department for Business and Management. 

As Associate Pro Vice-Chancellor Julie is responsible for the Departments and programmes in the Faculty. These include the Newcastle Business School departments of Accounting and Financial Management, Business and Management and Corporate and Executive Development, as well as Northumbria Law School.

Julie delivers modules in Buyer Behaviour and Marketing Communications; she also supervises dissertations at undergraduate through to doctoral level.

Her research interests are related to pedagogy, in particular the impact of diversity on learning and teaching. She was awarded a DBA in 2010 for her research into the little known phenomenon of academic shock. Recently she has begun to work in the area of Clinical Business Education, researching the impact of the Business Clinic on the student participants and on the external clients.


  • Education MEd July 01 2005
  • Business Studies BA (Hons) September 01 1986
  • Business and Administration PhD September 01 1986

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Social Media in the SME Business to Business Environment and Toolkit, Bradshaw, C., Dodds, K., Crumbley, J., Sutherland, M., Shaw, A. 5 Apr 2019
  • Transforming Stakeholder Engagement: Impact of social media on co-creating brand communities within higher education, Lichy, J., McLeay, F., Crumbley, J. 6 May 2016
  • Academic Shock, Crumbley, J. 5 Jul 2011
  • Peer Mentoring-a pilot study to compare the viability of two virtual environments for student support, Smailes, J., Hart, D., Crumbley, J. 2010
  • Pilot to investigate peer mentoring in a virtual format, Smailes, J., Crumbley, J., Fontainha, E. Mar 2010, Proceedings of the IADIS International Conference on e-Society, Avila, Spain, International Association for Development of the Information Society
  • To what extent does an educational sojourn develop the ideals of Global Citizenship?, Crumbley, J. 12 Mar 2010
  • Virtual Peer Mentoring: how this can be utilised to promote assessment for learning, Smailes, J., Crumbley, J. Apr 2010
  • A Realisation of the Hermeneutic Circle: the application of a dialectic process in text interpretation as part of a hermeneutic phenomenological study, Crumbley, J. 18 Jun 2009

PGR Supervision

Katie Gray Start: 03/04/2019


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