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Dr Paul Copley

Senior Lecturer

Department: Newcastle Business School

Dr Paul Copley Nbs Staff Profile

Dr Paul Copley is currently Senior Lecturer in Marketing.

Paul led the Masters in Marketing Programmes in the NBS for fifteen years until 2016 when he moved on from Programme Leadership to lead on Postgraduate Student Academic and Professional Development at Newcastle and London Campus. Paul holds honours degrees at undergraduate level and at master’s level (MA Marketing Management, Lancaster University, and MPhil, Business Education, Newcastle University) and a PhD (Marketing in SMEs, Northumbria University, examined by professors from both Stirling and Ulster Universities in the UK).

Before joining the Marketing Division of Newcastle Business School where he currently specializes in teaching Marketing Communications and Entrepreneurship and Marketing Planning for SMEs Paul spent a number of years advising actual and potential micro businesses and SMEs across the range of marketing activities. This included running short course/training programmes and consulting for a wide range of large and small organizations.

Before that Paul was a Marketing Services Manager and Publicity Manager in the Construction, Plant and Equipment industry (British MNC), an International Product Manager in the Healthcare and Hospital Products industries (American MNC) and has New Product Development experience in the Power Tools industry (American MNC).

In his Higher Education roles Paul has developed programmes for actual and potential small businesses, for undergraduates and for postgraduates. His experiences of education, training and consultancy has involved work in the UK and internationally including work in Spain, Greece, Russia, Malaysia, Singapore, Hong Kong, Ireland, France and the Netherlands. Paul is External Examiner in marketing and management subjects and programmes with a number of national and international universities at undergraduate, postgraduate and corporate levels, including work for American, pan-Middle Eastern, Indian and Greek Universities.

The 2nd edition of Paul’s book on Marketing Communications Management (with Companion Website) was published by Sage Publishing in 2014. Paul is a keen researcher and a regular contributor to the Academy of Marketing (and a prize winner), the Institute of Small Business and Entrepreneurship (ISBE) and other international conferences. He is active with the Academy of Marketing, ISBE, and the CIM and is a Certified Member of the Market Research Society (CMRS).

Campus Address



  • PhD June 30 2008
  • Education CertEd June 30 1990
  • MPhil May 09 1983
  • Marketing MA (Hons) May 09 1983
  • Full Member Market Research Society (MRS) 1983
  • Member Standing Conference of Organisational Study 1983

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Carrying Newcastle coals to Amsterdam, Copley, P. 14 May 2019
  • The experiential learning process on the small enterprise marketing/logistics and supply chain management interface, Copley, P. 24 Apr 2018
  • Unravelling power asymmetry challenges for smaller enterprises that engage with larger players, Copley, P., McLean, A. 26 Oct 2016
  • For the love of AIDA – developing the Hierarchy of Effects model in SME social media marketing strategy, Copley, P. 11 Nov 2015
  • Marketing Communications Management: Analysis, Planning, Implementation [2nd ed.], Copley, P. Oct 2014
  • The use of Corporate Social Responsibility (CSR) within strategic alliances as a tool to enhance SME relational marketing, Copley, P. 5 Nov 2014
  • Off-line, face-to-face networking as a key marketing tool – how SME managers can learn to be competent at networking, Copley, P. Nov 2013
  • The importance of social media to SME marketing – how it was used at the Baggers Original childrenswear brand, Copley, P., McLean, A., Siddle, A. Nov 2013
  • The key dimensions of luxury from a UK consumers’ perspective, Walley, K., Custance, P., Copley, P., Perry, S. 2013, In: Marketing Intelligence & Planning
  • The need to deliver higher order skills in the context of marketing in SMEs, Copley, P. Dec 2013, In: Industry and Higher Education

PGR Supervision

Hans Kleber Entry and Post-Entry Operations in the Saudi Arabian Market: A Qualitative Study of German SMEs (Mittelstand) in the Metal-Forming Machine Tool Sector Start: 07/10/2013

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