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Dr Ruth Crabtree

Principal Lecturer/Teaching Fellow

Department: Sport, Exercise and Rehabilitation

Ruth has worked in Higher Education for over 25 years teaching sport management at both undergraduate and postgraduate level, in the areas of strategic management, sport marketing, organisational theory and resource management.  She has held senior positions within Higher Education including Head of Department for Sport, Exercise & Rehabilitation and Head of International Development for the Faculty of Health & Life Sciences, which involved developing international links and agreements with other Institutes of Higher Education and overseas organisations.

With an international reputation as a sport management educator, Ruth has developed partnerships with many institutes across the globe, including Europe, Asia, North America and Africa.   She has also been responsible for developing and acting as a consultant for many international programmes and has sat on numerous validation panels both in the UK and abroad. 

Ruth is involved with many external sport organisations and has held the following prestigious posts: Vice President of the European Association of Sport Management; Advisor to the African Sport Business Association.  She is currently Vice President of the World Association for Sport Management and a Board Member of the Development Committee for the prestigeous International Council of Sport Science and Physical Education.   Her main emphasis in these roles is a focus on learning and teaching within sport management and she has been instrumental in developing innovative programmes and solutions to ensuring that students are equipped with the necessary skills needed in an ever changing dynamic sport industry, right across the globe.

Ruth is often asked to attend and contribute to management ‘think tanks’ including the Doha Goals Forum, which is a universally-recognized authority for “world leaders to create initiatives for global progress through sport”.  As well as the Vth World Parks Congress in South Africa, which was exclusively by nomination and invitation, under the patronage of Nelson Mandela.  She is frequently asked to comment on sport management education for the media; sit on scientific committees; undertake book reviews for many publishers; and receives frequent invitations from numerous esteemed institutes globally to deliver lectures, symposiums and workshops. 

Recently, Ruth received the prestigious “Distinguished Service Award” from the European Association of Sport Management.  This prize has been awarded only to one other individual. The statement of award included that it was, “in recognition for her significant involvement and outstanding service…her commitment, leadership style as well as her collegiality and loyalty of the highest standards”.

As an established teacher and subject specialist, Ruth is a committed and enthusiastic member of staff who has the welfare of both the student and staff at heart.  In all the work she undertakes, student’s learning and teaching are at the forefront of her mind, which has been recognized by colleagues from across the globe who now ask her to help, comment or become involved with aspects of learning and teaching within sport management.

Ruth has undertaken research within sport tourism and in particular countryside management, which have enabled her to travel to many different countries where she has spent time examining different perspectives on how to manage national parks and tourists. Her current research involves sport management education, in particular focusing on student engagement within Higher Education from both a staff and student perspective.  She currently sits on: editorial boards for an international sport management and marketing journal; scientific committees for annual sport management conferences; as well as supervising doctoral work investigating Paralympic sport.

Ruth Crabtree

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Barriers to Student Engagement: Why Don’t University Students Engage?, Crabtree, R. 11 Mar 2022, In: Student Engagement in Higher Education Journal
  • Careers of European Athletes: Who is Ultimately Responsible?, Walzel, S., Rotering, N., Crabtree, R. 9 Mar 2022, Education in Sport and Physical Activity, Abingdon on Thames, Routledge
  • Challenges and Opportunities of Contemporary Sport Marketing: Strategic Perspectives, Crabtree, R., Zhang, J. 20 Apr 2022, Sport Marketing in a Global Environment, Abingdon on Thames, Routledge
  • European Perspectives on Qualifications in Sport, Walzel, S., Crabtree, R., Petry, K. 9 Mar 2022, Education in Sport and Physical Activity, Abingdon on Thames, Routledge
  • Sport Marketing in a Global Environment: Strategic Perspectives, Crabtree, R., Zhang, J. 20 Apr 2022
  • Influence of Micro-Celebrities on the Formulation of Social Media Marketing Strategies, Mole, B., Cook, P., Crabtree, R. 25 Jan 2021, Marketing Analysis in Sport Business, Abingdon-on-Thames, Routledge
  • Student engagement and barriers to implementation: the view of professional and academic staff, Crabtree, R., Briggs, P., Woratschek, H. 2 Oct 2021, In: Perspectives: Policy and Practice in Higher Education
  • How to Engage Sport Students in Higher Education in Global Issues and New Ideas in Sport Management, Crabtree, R., Woratschek, H. 12 Nov 2017, Global issues and new ideas in sport management: book of abstracts, Kaunas, Lithuanian Sports University

Professional Activity

  • Please visit the Pure Research Information Portal for further information
  • Organising a conference, workshop, ...: 4th World Association for Sport Management Conference 2023 2023
  • Invited talk: Invited as a Keynote Speaker: Value Co-Creation in Sport: Who are the Most Powerful Stakeholders 2022
  • Consultancy: Invited as a Consultant onto the Micro Credentials: Sport Management Advisory Board Member 2022
  • Editorial work: Invited onto the Editorial Board of the Education Journal (EDU) (Journal) 2022
  • Publication Peer-review: Invited onto the Editorial Board of the Indonesian Journal of Sport Management (Journal) 2021
  • Invited talk: Invited Panelist: Developing High Quality Pedagogical Research in Sport Management 2021
  • Visiting an external academic institution: External Examiner: University of Plymouth 2021
  • Membership of board: International Council of Sport Science & Physical Education (ICSSPE): Elected onto the Board of the Development Committee (External organisation) 2021
  • Invited talk: The Value of Co Creation in Sport Business: EASM 2021 Summer School 2021
  • Invited talk: Keynote Speaker at the VII ALGEDE Sport Management Conference, Peru: Student Engagement: Barriers to Success 2021


  • Sport Management PhD August 18 2020
  • Management MSc June 30 1994
  • Fellow (FHEA) Higher Education Academy (HEA) 2001

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