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Kirk Dodds

Senior Lecturer

Department: Newcastle Business School

Covering all elements of marketing, but the nature of career development included a greater emphasis upon Digital Marketing and Marketing Strategy, two areas of academic interest. 

After returning to the North East, Kirk moved in teaching within education.  Teaching Business Studies, this sparked an interest in interactive technologies used to engage students along with developing students’ employability and transferable skills.

Kirk rejoined the school in 2015 and areas of interest cover most aspects of marketing: branding, marketing communications, marketing strategy.  A particular area of interests stems from the area of Digital Marketing with a passion for eWOM and Mobile Marketing.  

Kirk Dodds

Key Publications


  • Business Studies PGCE June 01 2011
  • Fellow (FHEA) Higher Education Academy (HEA) 2016
  • Associate Member (ACIM) Chartered Institute of Marketing (CIM) 2015

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