Skip navigation

Kirk Dodds

Assistant Professor

Department: Newcastle Business School

Covering all elements of marketing, but the nature of career development included a greater emphasis upon Digital Marketing and Marketing Strategy, two areas of academic interest. 

After returning to the North East, Kirk moved in teaching within education.  Teaching Business Studies, this sparked an interest in interactive technologies used to engage students along with developing students’ employability and transferable skills.

Kirk rejoined the school in 2015 and areas of interest cover most aspects of marketing: branding, marketing communications, marketing strategy.  A particular area of interests stems from the area of Digital Marketing with a passion for eWOM and Mobile Marketing.  

Kirk Dodds

  • Business Studies PGCE June 01 2011
  • Fellow (FHEA) Higher Education Academy (HEA) 2016
  • Associate Member (ACIM) Chartered Institute of Marketing (CIM) 2015

a sign in front of a crowd

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

NU World

Explore NU World

Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.

Latest News and Features

Poetry collection shortlisted for prestigious international prize
Northumbria University launches series of events to help businesses retain top talent
More news
More events

Upcoming events

Rewriting The Rules - Unlocking People Potential
Roma Agrawal Lecture - 30 March 23

Back to top