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Dr David Grundy

Principal Lecturer/Teaching Fellow

Department: Newcastle Business School

David Grundy 1Dr David Grundy is a Principal Lecturer and cross-disciplinary researcher at Newcastle Business School investigating the financial impacts of customer retention, commitment, trust, membership, crowd-funding and community building & management in both online and offline environments for both private businesses and the public sector.





Campus Address



  • Business Studies PhD September 23 2002
  • Management MA September 01 2001
  • Fellow (FHEA) Higher Education Academy (HEA) 2013

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • German crowd-investing platforms: Literature review and survey, Grundy, D., Ohmer, C. 29 Jan 2016, In: Cogent Business & Management
  • The rise and rise of e-Sports, tournament videogaming and the League of Legends, Grundy, D. 30 Oct 2015
  • Garbage in, Garbage out? Questioning Key Variable Face Validity in Contemporary Quantitative Crowdfunding Research, Grundy, D., Sloan, D. 5 Nov 2014, ISBE 2014 (37th Institute for Small Business & Entrepreneurship Conference)
  • eWOM in online customer support communities: Key variables in information quality and source credibility., Dancer, H., Filieri, R., Grundy, D. 1 Apr 2014, In: Journal of Direct, Data and Digital Marketing Practice
  • The drivers of re-subscription in massively multiplayer online computer game relationships : a commitment-trust approach, Grundy, D. 6 May 2011, Northumbria Research Conference
  • Increasing active engagement in Finance through innovative continuous assessment: The use of blogging as an assessment tool to promote engagement and deep learning in Higher Education, Grundy, D. May 2011, BMAF Annual Conference 2011: Graduates with Impact
  • An empirical investigation into the drivers of re-subscription in massively multiplayer online games: a commitment trust theory approach, Grundy, D. 4 Nov 2010
  • Cyber crime: Are we living a life of virtual worlds, virtual crimes but with real consequences?, Grundy, D. May 2008, In: E-learning age
  • The Presence of stigma among users of the MMORPG RMT : a Hypothetical Case Approach, Grundy, D. Apr 2008, In: Games and Culture: A Journal of Interactive Media
  • Grey market activity impairment of consumer perceived brand value and trust, Grundy, D. 2008

PGR Supervision

Maria Ratz Crowdfunding in German association football clubs: Identifying supporters’ drivers to invest Start: 01/10/2015


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