Skip navigation

Ms Janine Hunt

Principal Lecturer, Director of Fashion

Department: Northumbria School of Design

Janine lectures in Fashion Research and Concept Generation, Fashion Design and Pattern Cutting, Illustration. Area of research ‘Crafted Futures: Historical approaches to design for future application’. Janine has a number of publications across USA, China and Europe in Fashion innovation, process and practice.

Janine -Hunt ,-Northumbria -University ,-3D-DesignIn 1989 I joined Northumbria University as Senior Lecturer and Programme Leader of Fashion Design and Marketing (BA Hons) and became Head of Fashion in 2007.

My consultancy experience ranges from for health and safety PPA and CAA Standards for helicopter immersion suits and lifejackets with respirators.  Research, design development, prototyping and for a range of products from equestrian protective clothing, physiotherapy equipment and development of products for medical trials.

My research and professional practice encompasses fashion, product design and illustration, this range of interests developed from my industrial experience, both as a fashion and textile designer for high street fashion brand suppliers and as co-founder of a fashion design partnership showing at the London Designer Collections.  The company wholesaled across Europe, USA Scandinavia and Hong Kong and customers included Joseph, Saks, Barneys, Harvey Nichols, Lane Crawford and Liberty’s. During this time I began to be commissioned by product design consultancies who required specialised soft products for television, advertising, pop promo’s and visual merchandising; BBC, ITV, Procter and Gamble, Lever Bros. Toshiba and Shell.  This developed my continued interest in the niche area of soft product design, performance sportswear and latterly products related to health, wellbeing, and safety.

0191 227 4316


BA (Hons)

Talking Point

Fashion Integrity

How do we make less?  No reflection on the global fashion industry can be considered without acknowledging the ethical and environmental issues surrounding resources and production, marketing and communication.  The future challenge for Fashion is to understand and respond to changes taking place in consumer behaviour, values and aspirations led by economic and sustainable design necessity.  How do we explore core values of design: craftsmanship, luxury, and meaning, within the context of consumers post credit crunch sobriety?  Can we appropriate new interactive materials and technologies into C2C design approaches?  Could these give rise to practical as well as innovative attributes, through the exploration of paintable, printable, process-able materials with intelligence and their applications to fashion products and services? By pre-empting future lifestyles we may arrive at more meaningful products and systems with greater relevance to the major issues facing people and the environment.

Fashion Comment

Academic writing in fashion generally falls into the categories of: fashion theory; historical, critical and sociological studies and fashion marketing; management, business and brand development.  Although significant research has been undertaken and books published on design process in general, there is little on the specific function of fashion design and those that do, incline towards basic instruction manuals aimed at undergraduates or biographical accounts of an individual designers’ style and technique.  The relative infancy of this area of study is highlighted by the fact that the ‘Journal of Fashion Practice’ was not established until 2009.  There is a need for such an enquiry to bridge the gap between theoretical studies and basic design manuals and to provide insight into contemporary industrial practice.

Research Themes and Scholarly Interests

The translation of new technologies into design solutions, in particular, assistive healthcare, lifestyle and safety products. For example; testing prototype products to validate an innovative natural solution to infant colic, development of products to aid epilepsy diagnosis.

Fashion design practice; the generation of concepts, trend analysis, social and cultural investigation, construction techniques, the historical influences of military and utility wear on design.  Product development and the application of new technology.

Professional Activity

Teaching Interests:

- Fashion product and promotion
- Fashion design and illustration
- Fashion forecasting and brand development

Modules I teach on:

DE1136 Fashion Futures
DE0865 Concept Realisation and Promotion
DE0700 Major project Research
DE01135 Concept generation

Sponsors and Collaborators

Centre for Design Research

- Advice and Guidance report on PPA and CAA Standards for Helicopter immersion suits and lifejackets with respirators. 2004
- Industrial Tool Bag and workbench prototyping development 2003/5
- Equestrian protective clothing, product research prototyping and design development. 2005
- Carp Anglers Bed/Fishing Bag Product development and prototyping 2006
- Physiotherapy equipment, product research development and prototyping. 2008
- Medical baby sling to resolve infant colic 2009

Collaborative Partners

Anne Toomey RCA, Prof Raymond Oliver, Prof Doug Millar, Dr Roger Whittaker RVI.  Kathryn McKelvey, Reader, Northumbria

Key Publications

Through my academic work I have co-authored a number of fashion publications, these are distinctive because of their focus on research in contemporary practice and their emphasis on analysis of process. The motivation is a desire to examine processes that are specific to fashion along with an understanding of current design theory and the process of translating this to a new knowledgeable audience through both written and visual means. They are published in several languages and are aimed at an aspiring young audience.


1. McKelvey, K. Munslow, J. (1997) ‘Illustrating Fashion’ published by Blackwell Publishing
2. McKelvey, K. Munslow, J. (2003) ‘Fashion Design Innovation and Practice’ published by Blackwell Publishing
3. McKelvey, K. Munslow, J. (2007) ‘Fashion Illustration’ Blackwell Publishing
4. McKelvey, K. Munslow, J. (2008) ‘Fashion Forecasting’ Wiley Blackwell                                            
5. McKelvey, K. Munslow, J. (2011) ‘Fashion Design, Innovation and Practice.’  Wiley Blackwell

Papers (1998-2011)

1. Munslow, J. ‘Sex x Technology’ = The Future.’ Future Visions Journal Potsdam Design Futures Journal June 1998. Second European design conference Potsdam ‘Future Visions of Design’ January 30 - 31st
2. Munslow, J. (1998) Fashion and Clothing are they Synonymous’ Published Journal of Fashion Marketing and Management. First annual conference of the Research Alliance of Fashion and Textiles Manchester Metropolitan University May 28 1998
3. Miller, D. Munslow, J. (2011)  ‘Been there! Done it! Just not quite sure if I’ve earned the T-shirt’.  The limits and possibilities of factory simulation in fashion pedagogy. Futurescan Journal.  FTC Futurescan design conference November 17th 2009

Full list available at Northumbria Research Link (NRL)


Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.


Order your prospectus

If you would like to know more about our courses, or life in general as a student at Northumbria, then we can help you.

Latest News and Features

More news

Back to top