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Dr Naomi Kirkup

Senior Lecturer

Department: Newcastle Business School

Naomi graduated from Northumbria University with a first class degree from the BA (Hons) Travel and Tourism Management programme, during her time she gained experience of working in the industry through an overseas internship. Naomi progressed into her current interests via her undergraduate dissertation looking at the economic impacts of the Olympic Games. Naomi successfully gained a studentship for her PhD study in August 2006, her research interests surround understanding Olympic tourist behaviour. Naomi is now a senior lecturer in Marketing and Tourism, teaching across a broad range of undergraduate and post graduate tourism and marketing modules. 

Naomi has worked with various external organisations during her teaching in order to enhance the student experience, including the Institute of Direct Marketing and the Institute of Travel and Tourism.

Naomi’s research interests centre on sport and event tourism, with a specific interest in consumer behaviour in these areas. Naomi has presented her research at various global conferences and has worked as a guest editor for the International Journal of Event and Festival Management

Campus Address

CCE1 – part time suite NBS


  • PhD October 01 2007
  • BA (Hons) September 01 2002
  • GCSE September 01 1996
  • Fellow (FHEA) Higher Education Academy (HEA) 2014

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Exploring the relationships between motivation, attachment and loyalty within sport event tourism, Kirkup, N., Sutherland, M. 2 Jan 2017, In: Current Issues in Tourism
  • An investigation into the role of place attachment within extreme sport tourism, Kirkup, N., Sutherland, M. Jul 2014, Academy of Marketing 2014
  • Olympic tourists: seeking a sense of belonging and the construction of social identities, Kirkup, N. Feb 2012, International Sports Events: Impacts, Experiences and Identities, London, Taylor & Francis
  • Understanding sport tourism experiences: exploring the participant-spectator Nexus, Shipway, R., Kirkup, N. Sep 2010, Tourist Experience: contemporary perspectives, London, Taylor & Francis
  • Global sports events: impacts, issues and identities, Kirkup, N. Jun 2010, NASSM 2010 Conference
  • Singapore rocks for motor sport tourists?, Kirkup, N. Jan 2010, In: The Singapore Marketer
  • Research informed teaching and learning: engaging leaders in curriculum development, Kirkup, N., Sutherland, M., Brown, G., Mavin, S., Slack, R. Jun 2009, 10th International Conference on HRD Research and Practice across Europe
  • Citius, Altius, Fortius: understanding sport tourism experiences, Kirkup, N., Shipway, R. 3 Apr 2009, An International Conference: Tourist Experiences: Meanings, Motivations & Behaviours
  • Understanding olympic tourist behaviour: Implications for maximising the tourism impacts of the Olympic Games, Kirkup, N. 20 Feb 2009, ESRC event: The London 2012 Olympic and Paralympic Games: Regional Implications and Strategies
  • Olympic tourists: Seeking a sense of belonging and the construction of social identities, Kirkup, N. 2009


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