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Dr Gendao Li

Associate Professor

Department: Newcastle Business School


Dr. Gendao Li is an Associate Professor in Operations Management and the Director of Enterprise and Engagement in Department of Marketing, Operations and System. Prior to the current positon, Gendao was a Senior Lecturer in Operations Management. Before that he was a Senior Research Fellow in the Business School of Bedfordshire. Gendao got his first degree in Information Management and Information Systems in Chongqing University, China in 2004 and was awarded PhD in Management Science and Engineering in the same university in 2009.

Gendao is passionate in teaching and research.  He is very active in academic activities.  He is a member of Production and Operations Management Society. As a referee, he is serving for journals such as European Journal of Operational Research, Omega – the International Journal of Management Science, Fuzzy Optimization and Decision Making etc. Dr. Li’s research focuses on supply chain management, particularly Omni-channel supply chain management and sustainable supply chain management using quantitative research methods, e.g. mathematical modelling, simulation etc. His research has been published in international leading/excellence level journals in his research areas, including European Journal of Operational Research(ABS 4*), International Journal of Production Research(ABS 3*), International Journal of Production Economics(ABS 3*), Journal of Operational Research Society(ABS 3*), etc.  As principal investigator, he has run and is running projects funded by the British Academy, Chinese National Nature Science Research Council, Cocoon Network, Ltd. etc.

Dr. Gendao Li is keen to work with industries. He has extensive industry collaborations, for example, EGGER, Coty UK, Metro shipping, North East Chamber of Commerce, North East Freight Partnership, AECOM etc.

Campus Address

City Campus East
87 Newbridge Street

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Batch-based traceability for pork: A mobile solution with 2D barcode technology, Chen, T., Ding, K., Hao, S., Li, G., Qu, J. 1 Jan 2020, In: Food Control
  • Green implementation of Lean Six Sigma projects in the manufacturing sector, Shokri, A., Li, G. 18 Feb 2020, In: International Journal of Lean Six Sigma
  • The impact of organizational support on employee performance, Chen, T., Hao, S., Ding, K., Feng, X., Li, G., Liang, X. 6 Jan 2020, In: Employee Relations
  • Migration patterns, family functioning, and life satisfaction among migrant children in China: A mediation model, Yuan, X., Zhuo, R., Li, G. 1 Mar 2019, In: Asian Journal of Social Psychology
  • Carbon emissions reduction and transfer in supply chains under a cap-and-trade system with emissions-sensitive demand, Liu, Y., Huang, C., Songa, Q., Li, G., Xiong, Y. 2018, In: Systems Science and Control Engineering
  • Clicks versus Bricks: the role of durability in marketing channel strategy of durable goods manufacturers, Yan, W., Xiong, Y., Chu, J., Li, G., Xiong, Z. 16 Mar 2018, In: European Journal of Operational Research
  • When remanufacturing meets product quality improvement: the impact of production cost, Li, G., Reimann, M., Zhang, W. 16 Dec 2018, In: European Journal of Operational Research
  • Highway Passenger Transport based Express Parcel Service (HPTB-EPS) Network Design: Model and Algorithm, Jiang, Y., Sun, B., Li, G., Lin, Z. 10 Oct 2017, In: Journal of Advanced Transportation
  • Strategically decentralize when encroaching on a dominant supplier, Li, G., Zhou, Y. May 2016, In: International Journal of Production Research
  • The impact of product upgrading on the decision of entrance to a secondary market, Xiong, Y., Zhao, P., Xiong, Z., Li, G. 16 Jul 2016, In: European Journal of Operational Research

PGR Supervision

  • Ruihan Zhang Understanding Customers’ Attitude and Intention to Use Driverless Cars Start Date: 16/10/2017 End Date: 04/03/2020
  • Jianqin Zhao Examining the Impact of Social Media on Undergraduate Students Mental Well-being and Resilience Start Date: 25/03/2021
  • Zhijiu Wen An exploration of Intangible Cultural Heritage values and their Implications on Tourism: The case of Kunqu Opera, Suzhou, China Start Date: 14/03/2019 End Date: 01/06/2020
  • Ranjan Majumder The impact of real time automated personalized promotion on bullwhip effect in UK retail industry Start Date: 01/02/2021
  • Yaya Bian Servitizing Model vs Selling Model with Financial Consideration Start Date: 18/01/2021
  • Fang Yang The Entrepreneurial Opportunities and Resources for Start-up Companies in  London Fashion Industry - An Integral Approach of  Ecosystem Perspectives Start Date: 01/09/2020
  • Nasrin Shakoori Digital transformation in SMEs in line with industry 4.0 technologies: Using organisational capabilities and socio-technological theory Start Date: 01/10/2020
  • Fan Lu Shipping Policies of Omnichannel Retailers: The Effect of Shipping Fees on Demands and Profitability Start Date: 17/03/2017
  • Blessing Okpala Start Date: 01/10/2017


  • Management Studies PhD September 02 2015
  • Fellow (FHEA) Higher Education Academy (HEA) 2017

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