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Dr Ran Liu

Senior Lecturer

Department: Newcastle Business School

Dr. Sophie Liu holds a BSc in Construction Project Management, MSc in International Marketing Management, and a PhD in Marketing. She spent over 3 years working as a Marketing Director and Brand Manager in US and China based companies. After completing her PhD at Leeds University, she worked as an associate Lecturer in Marketing at the University of Huddersfield prior to joining Newcastle Business School in Aug 2014. Her main academic interests are in marketing communications, digital marketing, ambush marketing, social media marketing, and artificial intelligence in marketing. 

Campus Address

Room 231
CCE1 building

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Critical Factors of Reacquainting Consumer Trust in E-Commerce, Fan, M., Ammah, V., Dakhan, S., Liu, R., Mingle, M., Pu, Z. 30 Mar 2021, In: Journal of Asian Finance, Economics and Business
  • Subjective well-being, mobile social media and the enjoyment of tourism experience: a broaden-and-build perspective, Chen, Y., Lin, Z., Filieri, R., Liu, R. 3 Oct 2021, In: Asia Pacific Journal of Tourism Research
  • Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement, Yuan, D., Lin, Z., Filieri, R., Liu, R., Zheng, M. 1 Jul 2020, In: Journal of Business Research
  • Does Emotional Brand Attachment Matter?, Bian, X., Liu, S., Robson, A. 2 Dec 2018, Australia and New Zealand Marketing Academy Conference
  • Ambush Marketing, Liu, R., Thwaites, D. Apr 2014, Strategies in Sports Marketing, IGI Global
  • Ambush Marketing and the Football World Cup, Chadwick, S., Liu, R., Thwaites, D. 3 Dec 2014, Managing the Football World Cup, Palgrave Macmillan


  • Marketing PhD June 17 2013
  • Fellow (FHEA) Higher Education Academy (HEA) 2016

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