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Dr Mostafa Mohamad

Senior Lecturer

Department: Newcastle Business School

Mostafa is a system analyst by profession and an action researcher by blood. He is a corporate consultant for Strategy, IT management, and Innovation in significant industries such as Energy, Automotive, Telecoms, and Banking.  

He has 18 years of professional and academic experience in the areas of Multi-Layer Systems Development, Digital Innovation, Fitch & Blockchain, Business Analytics, Project Management, e-health, e-Sport, Business Modelling, and e-Supply Chain.

Before joining Northumbria, Mostafa has served as an Assistant Professor in Alliance Manchester Business School, Leeds Business School, and most recently as an Associate Professor at Salford Business School. Formerly, he served 7 years as a supply chain manager in the automotive and telecommunication industries. In addition, he managed to raise research funding for mobile crowd management, and mobile banking research projects sponsored by Innovate UK.

During his time at NBS, Mostafa will lead the MSc Business Analytics Programme and teaches a number of our UG & PG modules in the areas of digital business and business analytics. Mostafa have 9 PhD supervision completions, and co-supervision of 13 PhD thesis.

He is currently developing an international research profile in the area of digital innovation and IT strategy, with a REFERABLE pipeline of high impact journal papers.

Mostafa Mohamad

Qualifications

  • Business Information Technology PhD June 10 2015
  • Business andManagement Studies MSc December 10 2009
  • Business andManagement Studies MA (Hons) August 31 2004
  • Business Administration BSc (Hons) August 29 2002
  • Fellow of the Higher Education Academy FHEA 2017

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Activity theory as a lens for Corporate Managerial Innovation, Mohamad, M., Eldarmi, A. 23 Apr 2020, Proceedings of the British Academy of Management, British Academy of Management
  • Clash of titans: The challenges of socio-technical transitions in the electrical vehicle technologies – the case study of Thai automotive industry, Mohamad, M., Songthaveephol, V. 1 Apr 2020, In: Technological Forecasting and Social Change
  • Design and development of a spatial mixed reality touring guide to the Egyptian museum, Hammady, R., Ma, M., Strathern, C., Mohamad, M. Feb 2020, In: Multimedia Tools and Applications
  • Social Media, Fenton, A., Mohamad, M., Jones, A. 30 Apr 2020, Digital and Social Media Marketing, London, Routledge
  • Unfolding the Parameters of Digital Open Government Matrix, Mohamad, M., Alenzi, A. 23 Apr 2020, Proceedings of the British Academy of Management, British Academy of Management
  • Technology as tool to overcome barriers of using fitness facilities, Mohamad, M., Cresswell, M. 5 Sep 2019, Proceedings of the British Academy of Management, British Academy of Management
  • Benefits and Challenges of Cloud Computing Adoption and Usage in Higher Education: A Systematic Literature Review, Ali, M., Wood-Harper, T., Mohamad, M. 1 Oct 2018, In: International Journal of Enterprise Information Systems
  • ERP benefits capability framework, Badewi, A., Shehab, E., Zeng, J., Mohamad, M. Feb 2018, In: Business Process Management Journal
  • ERP Performance Triangle, Mohamad, M., Sultan Abdullah, A. 5 Sep 2018, Proceedings of the British Academy of Management, London, British Academy of Management
  • Exploring the Challenge for Sustainable Development in the Energy Sector, Mohamad, M., Anuge, J. 4 Sep 2018, Proceedings of the British Academy of Management Conference 2018, London, British Academy of Management

PGR Supervision

Ahmed Alshamkhi Start: 01/06/2020


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