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Dr Guido Noto La Diega

Senior Lecturer in Cyber Law and Intellectual Property

Department: Northumbria Law School

Dr Guido Noto La Diega is a Senior Lecturer in Law (Cyber Law, Intellectual Property, European & English Legal Systems, EU Law, Legal Research) at the Northumbria Law School, where they are European Research Partnerships Coordinator, Co-convenor of NINSO The Northumbria Internet & Society Research Group, and Coordinator of the Northumbria LGBTQ* Network.

Alongside leading on the European research links of the Law School, convening NINSO and coordinating the Northumbria LGBTQ* Network, Dr Noto La Diega is an internationally recognised expert in Intellectual Property and Cyber Law. Their work in Intellectual Property and Cyber Law has received ongoing acknowledgement for excellence, including: a quotation by the EU Court of Justice’s Advocate General in the Uber case; an invitation to join the European Commission’s European AI Alliance (a multi-stakeholder forum to discuss the future of artificial intelligence in Europe with the purpose of help informing the Commission in its policy making) and Europol’s platforms on data protection and IP; an invitation to review papers for the Journal of Intellectual Property Law and Practice International and the Journal of Law and Information Technology; a Fellowship at the Nexa Centre for Internet & Society; as well as their appointments as External Adviser of the University of Turin-WIPO LLM in Intellectual Property and as UK Editor-in-Chief of Diritto Mercato Tecnologia.

After a visiting scholarship at the Max Planck Institute for Intellectual Property and Competition Law (Munich) and an Erasmus IP at the University of Lucerne, Dr Noto La Diega has been awarded a Ph.D. degree in Private Law (dissertation in Intellectual Property and Cyber Law) by the International Doctoral School in Law & Economics “Tullio Ascarelli” and they were called to the Bar of Italy in 2013, where they practiced in one of the main commercial law firms. They completed a postdoc in cloud computing law at Queen Mary University of London.

Prior to the current appointment, they have taught and researched in Italy, Germany, Switzerland, Brazil, and Russia, as well as at prestigious British institutions including the University of Glasgow and the Microsoft Cloud Computing Research Centre (University of Cambridge and Queen Mary University of London).


Video of the Panel “CPDP 2018 – Blockchain in Intellectual Property and Data Protection,Brussels, January 2018”

Video of the speech “Algorithms and chimpanzees” at the Café & Chat: Quem Governa os Algoritmos?, Belo Horizonte, 18 August 2017

Find Dr Noto La Diega’s papers on and SSRN

Campus Address

City Campus East 1, Room 105

+44 (0) 191 227 5562


Ph.D., Avv., Laurea magistrale in Giurisprudenza

Research Themes and Scholarly Interests

Author of a book and many essays mainly concerning Intellectual Property, Information and Communications Technologies Law, Internet Law, Robot Law, Property Law, Privacy and Data Protection, Commercial Law and Administrative Law, Dr. Guido Noto La Diega is the UK editor of the journal "Diritto Mercato Tecnologia"​ (Law Market Technology), referee of the Journal of Intellectual Property Law & Practice, scientific board  member of "Semina Scientiarum"​ (cross-disciplinary Polish journal on philosophy of science) and editorial board member of the International Journal of Gender, Sexuality and Law and of “GenIUS” (the Gender & Sexuality Law journal of Italy).

Current scholarly interests include:

-       Brexit and Intellectual Property

-       LGBT dating apps and user-generated content

-       Internet of Things

-       Cloud computing

-       Robots

-       Drones

-       Artificial intelligence

-       Algorithmic decision making

-       Online platforms (e.g. social networks and ecommerce)

-       ISP liability

-       The draft EU copyright directive

-       Geo-blocking and portability

-       The EU Trade Marks Reform

-       Sharing economy

-       3D printing

Professional Activity

Lawyer qualified in Italy, Dr Guido Noto La Diega is legal counsel to start-ups in the UK and in Italy for matters related to Data Protection, Information Technology Law, Media Law, and Intellectual Property. Guido is co-founder and President of "Ital-IoT"​, the first coworking space-network of multidisciplinary research on the Internet of Things. The founders are young Italian lawyers, designers, computer scientists, engineers, philosophers, psychologists, economists, cultural mediators, project managers,marketers, e-commerce managers, and students. Along with the genuine multidisciplinarity of the group, its distinguishing characteristic is that Ital-IoT does not merely carry out theoretical research: it provides consultancy to SMEs, start-ups, and consumers by resolving the (legal, technical, societal, etc.) issues involved in the IoT in order to ensure a responsible and sustainable deployment of the technology. Currently Ital-IoT is developing an app for mobile devices made by and targeted to the children. Guido founded also “DPA2018”, consultancy firm that helps businesses to comply with the coming Data Protection Act 2018.

Further information can be found at:

Sponsors and Collaborators

Dr Guido Noto La Diega has collaborated and collaborates with colleagues from several universities in the UK, Italy, Germany, Switzerland, Belgium, France, Palestine, India, Korea, Australia, and the United States.

Current/Recent Projects

Dr. Guido Noto La Diega is currently working on projects related to behavioural advertising, LGBT dating apps, and the impact of Brexit on Intellectual Property.

Key Publications

A sample of Dr Guido Noto La Diega’s publications include:

G. NOTO LA DIEGA, Uber law and awareness by design. An empirical study on online platforms and dehumanised negotiations, in Revue européenne de droit de la consommation / European journal of consumer law, 2016, II, 383-413.

G. NOTO LA DIEGA, Clouds of Things. Data protection and consumer law at the intersection of cloud computing and the Internet of Things in the United Kingdom, in Journal of Law & Economic Regulation, 2016, 9, 1, 69-93

G. NOTO LA DIEGA – I. WALDEN, Contracting for the ‘Internet of Things’: Looking into the Nest (February 1, 2016). Queen Mary School of Law Legal Studies Research Paper No. 219/2016. Available at SSRN:, forthcoming in the European Journal of Law & Technology

G. NOTO LA DIEGA, In light of the ends. Copyright hysteresis and private copy exception after the British Academy of Songwriters, Composers and Authors (BASCA) and others v Secretary of State for Business, Innovation and Skills case, in Diritto Mercato Tecnologia, 2015, II,

G. NOTO LA DIEGA, Machine rules. Of drones, robots and the info-capitalist society, in The Italian Law Journal, 2016, II

G. NOTO LA DIEGA, The Internet of Citizens. A lawyer’s view on some technological developments in the United Kingdom and India., forthcoming in the Indian Journal of Law & Technology

PGR Supervision

  • Sexual minorities in prisons in Italy and in the UK (current)
  • Any topic at the intersection between law & innovation (potential)

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