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Fiona Raeside

Senior Lecturer

Department: Northumbria School of Design

My role as Programme Leader of the Fashion Marketing programme is one of providing academic leadership, facilitating academic development and promoting good practice. My challenge is to preserve the current successful provision of Fashion Marketing in the School of Design whilst moving forward with new initiatives in both the research and learning & teaching arenas. I work closely with the Head of Fashion, Janine Munslow, to realise my aspirations for our culture, where staff and students celebrate their achievements with each other and with industry. I work towards an inspirational and relevant curriculum, which maintains and improves the Fashion Marketing programme’s offering. My administrative roles include responsibility for timetabling staff and resources, programme budget monitoring, staff-student liaison, co-ordinating staff roles, External Examiner liaison and chairing the Annual Programme Monitoring/Programme Management Committees.

Graduating from the Fashion Marketing programme myself in 1992, I worked as an Account Executive in London for two fashion supply companies working with buyers, designers and production personnel to successfully supply high street chains such as TopShop, Miss Selfridge, River Island and Wallis. On returning to the North East, I worked for Newcastle Fashion Centre a fashion prediction and design consultancy until its closure in 1998. I was then appointed as a Research Associate for three years on a research project entitled A Study of Changing Consumer Patterns and their Interaction with the Fashion Prediction Process along with two colleagues in the School of Design. Whilst undertaking the above research, I also undertook part-time teaching on the Fashion Marketing degree and also became a 0.75 FTE Senior Lecturer on Multimedia Design until my full-time appointment in 2001. Working on the Multimedia programme afforded me a balanced portfolio of activities. Initially employed to teach the Contemporary Design influences series of lectures, I also gained considerable experience of project-based graphic design and technology-rich modules.

We believe that live projects are vital in the facilitation of effective learning for students, giving them an important experience of working with clients and being able to negotiate the outcomes both with the client and amongst themselves. This year we have enjoyed live projects with Abercrombie & Fitch, Puma, Marks & Spencer, Sense Worldwide and Bowes Museum.


  • Fashion BA (Hons) September 20 1993
  • Senior Fellow (SFHEA) Higher Education Academy (HEA) 2017

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • The Banner as Representation of Identity and Community, Raeside, F. 10 Oct 2016, Futurescan 3, Leicestershire, England, Loughborough University
  • The Contemporary St. Cuthbert’s Banner, Raeside-Elliott, F. May 2014, In: Journal of Textile Design Research and Practice
  • The New Saint Cuthbert’s Banner, Raeside-Elliott, F. 2014, Praxis + Poetics - Research Through Design 2013 Conference Proceedings
  • The creation of a contemporary St. Cuthbert's Banner for Durham Cathedral, Raeside-Elliott, F. 20 Mar 2012
  • Towards a collective understanding of Fashion (Design) practice: how the academic community can support practitioner discourse through reflection, Raeside-Elliott, F., Norris-Reeves, S., Hilton, K. Mar 2012, In: Work Based Learning e-Journal International
  • Editorial: Fashion and clothing - are they synonymous?, McKelvey, K., Hunt, J., Raeside-Elliott, F. Nov 1999


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